What actually happens to cinema screenings when a film receives an Oscar nomination or wins Best Picture?

In this episode of the Marketing and Distribution Podcast, Alex Stolz welcomes back leading film industry analyst Stephen Follows to unpack usheru-backed research into the real impact of awards on theatrical exhibition.

Drawing on multiple years of Best Picture data, the conversation examines how cinema screenings shift around Oscar nominations and the awards ceremony itself. Stephen explains why nominations tend to spread benefit across multiple films, while winning concentrates attention on a single title, creating a sharp but time-limited surge in screenings.

Rather than treating the "Oscar bounce" as a simple marketing effect, the episode reframes awards as a confidence signal within a structured, human decision-making environment, where exhibitors operate under tight constraints and short booking windows.

The discussion also explores why film size, release timing, and distributor readiness make such a difference, and why even with better data, awards season remains a high-stakes exercise in professional judgement rather than a predictable formula.

An essential listen for distributors, exhibitors, and marketers navigating awards season in today's volatile theatrical ecosystem.

To read Stephen's report head to https://stephenfollows.com/

About Stephen Follows Stephen Follows is a world-leading film industry analyst whose research has been featured in almost every major newspaper and magazine, including The New York Times, The Guardian, and The Times. He is a consultant for Guinness World Records and the chairman of the Central Film School. Stephen's expertise is sought by major Hollywood studios, and he has taught producers, filmmakers, and students around the world.