Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy. 

Read the full show notes, memorable quotes, and key takeaways. 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Cameron shares how he uses local SEO data to assess competitive landscape before recommending any budget, why results realistically take 6–12 months (and what changes that timeline), and why your front desk team is a critical piece of your marketing success—not just your operations. 

He also covers the costly pattern of turning marketing on and off without giving it time to work, why rural and urban practices need entirely different strategies, and how newsletters consistently hit 50%+ open rates when they lead with relationship over promotion. 

If you've wondered whether your marketing dollars are doing anything—or where to even start—this is an episode worth your time. 

Read the full show notes, memorable quotes, and key takeaways. 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

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