Data Privacy Detective

Data Privacy and Tracking: How to combine privacy protection and quality data for Digital Companies

User consent, ad-blocking, and tracking prevention are on the rise, along with increasingly privacy-centric regulation. Companies want to understand what users want from products and services. This depends on accurate datasets of user experience. How can websites receive accurate information about users without infringing their data privacy choices or violating consent-only regulation?

Mira Suleimenova, an international legal expert in privacy law, explains how cookies work, how website user data is collected and used, and how server-side tracking can achieve accurate datasets about users - without infringing data privacy regulations or invading user privacy. She explains how an Austrian company, JENTIS (https://jentis.com) uses server-side tracking to turn marketing into a privacy-centric advantage for companies, capturing true value of data while complying with GDPR-level privacy protection for users.

Explore the world of cookies, 1st- and 3d-party tracking, quality datasets, and consent-only regulation. How can legitimate company interests in understanding customers be combined with personal data protection in an increasingly privacy-centric world?

Time stamps:

00:50 — What does JENTIS do?

01:20 — What are cookies?

10:45 — What is the difference between first-party and third-party cookies?

Tune in for three top January 2024 data privacy developments in the Detective's monthly update. Yugo Nagashima and Brion St. Amour, data privacy and tech attorneys at Frost Brown Todd LLP, join the Detective for a monthly roundup. Explore:

• How the Video Privacy Protection Act (a U.S. law from video rentals days) is alive in the internet age and a centerpiece of class actions – and how tech companies assert the First Amendment as a shield to the claims

• How New Hampshire and New Jersey adopt comprehensive consumer data protection statutes, accelerating a trend towards having half the states with mostly common codes in 2024

• How app stores are affected by a clash between the EU's open competition rules and GDPR data privacy principles – and why the Apple App Store will treat EU residents and developers differently from U.S. residents and developers.

Glean the deeper meaning beneath the headlines.

Time stamps:

00:52 — Video Privacy Protection Act and Patreon

06:15 — New Hampshire and New Jersey adopt data protection statutes

11:20 — App stores are clashing with EU rules

You buy a new computer. You push the power button. Your screen blazes with tips and prompts, not from the device maker but from tech giants like Microsoft and Google. You rush to get started with offerings from these giants and other iconic providers. What about your personal information and how your privacy will be affected by your launch on the new device? Or perhaps you skipped the privacy choices long ago and now wonder what happened by default and your deferral of exercising privacy options?

Come along as the Data Privacy Detective activates his new desktop and laptop. Learn how tech giants confront how personal information will be collected, shared, and used - or not, depending on your choices - or your failure to make them. Consider how your decisions when you launch a new computer (or make privacy choices now with an existing one) expand or limit risks to your identity and personal privacy in the digital world.

Time stamps:

02:43 — Google privacy settings

07:30 — Lenovo privacy settings