How to Build a Social-Media Strategy That Delivers. Social media is one of the most powerful tools you can have in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your visitors, viewers, followers and customers. The problem many marketers make is starting without knowing their ‘why’ and having a clear plan of action. Today I talk about the benefits of using social media correctly, why you need to build a clear strategy, defining your customer and keeping tabs on your competition.
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Dave Erickson is a Multimedia Producer, 5x Ironman Triathlon Finisher, Freelance Reporter, Videographer, Podcaster and Host. Before Everyman Driver, Dave spent 15 years working as a TV News Anchor and Reporter. International assignments include: Iraq, Haiti, Canada, Mexico and Panama. Learn more at http://www.daveericksonmedia.com/