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When Harvey Mudd College mailed envelopes labeled “JUNK MAIL,” they took a counterintuitive approach that worked. In a sea of glossy brochures and empty slogans, their humor and honesty stood out.
They didn’t try to impress—they connected.
From Harvey Mudd to Avis and Domino’s, brands that own the truth earn something flashier campaigns can’t buy: trust.
This isn’t just a story about college recruitment—it’s a reminder that transparency, when backed by real substance, isn’t a risk at all. It’s the ultimate competitive edge.
Blog Post: Junk Mail
Sponsor: Passing Notes to Strangers
Chapters:
00:00 - Unpacking Radical Transparency: The Ultimate Marketing Flex
01:32 - How Harvey Mudd College Mastered 'Junk Mail' Marketing
06:18 - Avis, Domino's, and the Power of Radical Honesty
08:21 - The Competitive Edge of Honesty, Featuring Anna Kendrick
11:25 - Thank You for Listening: Support the Show
Before he painted happy little trees, Bob Ross spent twenty years as Master Sergeant Robert Ross—the voice that corrected, inspected, and demanded perfection.
This piece traces how he deliberately killed that voice and built a method designed to silence self-doubt by never stopping. Wet-on-wet painting wasn’t just a technique; it was a way to starve the inner critic of oxygen.
Along the way, it becomes a meditation on coaching, parenting, creativity, and growth—why constant correction backfires, why momentum matters, and why every meaningful leap requires risking temporary ruin.
Keep the brush moving.
Blog Post: Keep the Brush Moving
Sponsor: 31 Easy™
Chapters:
00:00 - Recognizing the Inner Voice That Holds You Back
01:34 - Bob Ross’s Journey from Military Discipline to Artistic Freedom
03:37 - How Wet-on-Wet Painting Starves Self-Doubt of Oxygen
05:50 - The Struggle to Avoid Over-Correction as a Parent and Coach
08:37 - Guiding Intent and Allowing Self 2 to Figure It Out
10:14 - Inspiring Others to Pick Up the Brush and Practice
11:22 - The Bravery Test and Risking Temporary Ruin
14:26 - Starving the Inner Critic and Keeping the Brush Moving
15:22 - How to Support the Show
Ever notice how some people can turn criticism into their secret weapon? That’s the B Rabbit Close, named after the climactic rap battle in 8 Mile.
By owning your flaws before anyone else can, you disarm critics, earn trust, and even win over skeptics.
Billionaire Bryan Johnson does it with his “Snake Oil” olive oil — poking fun at himself before others can.
In this blogcast, we break down the psychology behind self-disclosure, vulnerability, and authenticity, and show how you can use the same move in your own life or business.
Post: The B Rabbit Close
Sponsor: Passing Notes to Strangers
Chapters:
00:00 - The Ultimate Power Move: Owning Your Flaws Before Anyone Else Can
02:20 - Eminem’s B Rabbit Close: Self-Disclosure and Trust Building Psychology
04:31 - Experience the Climactic B Rabbit Rap Battle and Episode Wrap-Up
Last year, a post I barely thought about ended up driving two-thirds of my site’s traffic. Not my favorite, not my best work, just something I found interesting enough to put into the world.
Then history rhymed, the moment shifted, and it exploded. This essay is about Black Swans, power laws, and why creative hits can’t be predicted—only discovered.
It’s a reminder that effort, confidence, and personal judgment have almost no correlation with what resonates. All you can do is keep swinging, keep publishing, and give luck a place to land.
Post: Fourth Anniversary
Sponsor: Passing Notes to Strangers
Welcome to SEGAVILLE, USA—where SEGA finally got through to Walmart. When the world’s biggest retailer shut them out, SEGA didn’t argue harder in the boardroom—they listened harder in the real world. What followed was a guerrilla campaign built on empathy, not ego. Kids became the messengers, and the message was simple: fun wins.
This is the story of how understanding outpaces persuasion, how trust forms from connection, and how a company that played by different rules ended up changing the game for everyone.
Post:
Segaville, USA
Sponsor:
31 Easy
Chapters:
Everyone wants the one thing that changes everything. It doesn’t exist. But a handful of “almost unfair” body habits come close.
This is the foundation—sleep, walking, strength, cardio, heat, and simple glucose control—stacked at the minimum effective dose. Not beach muscles. Not biohacking theatrics. Just practices that quietly compound: lower mortality, better mood, more energy, and resilience you can feel.
Get the body wrong and nothing sticks. Get it right and everything else works better. This is where the Magic Pills series starts—because it has to.
Blog Post: Magic Pills, Volume One: Your Physical Foundation
Sponsor: 31 Easy
Have you ever met a customer so frustrated you didn’t know where to start?
Barnett Helzberg Jr.’s The Jack Story shows why it’s not always about the problem—they’re carrying the weight of their journey before they even reach your door.
Post: The Jack Story
Sponsor: Passing Notes to Strangers
On my 45th birthday, I decided to take stock—not with resolutions or advice, but with notes I’ve been quietly keeping for years.
What started as a private “Note to Self” has grown into a list of lessons about work, attention, friendship, courage, and choosing what matters.
Some are practical, some philosophical, all earned the slow way. This is a snapshot of what I believe right now—shaped by mistakes, experiments, and paying attention. Consider it unfinished. I do.
Post: Note to Self
Sponsor: 31 Easy
It started with a photo, a little extra weight, and a decision to do something hard. A marathon seemed simple enough—until it wasn’t. One race left me full. The next left me empty. In between were injuries, early mornings, quiet negotiations with pain, and strangers ringing cowbells for anyone still moving.
This piece isn’t really about running. It’s about what goals leave behind once the medal’s in a drawer.
Through ancient ships, lonely tunnels, and broken records, I explore three paths of work—and ask the only question that matters after the finish line: what remains?
Post: What Remains
Sponsors: 31 Easy
Once a year, I publish the Recommengine: a curated list of the books, videos, podcasts, ideas, and strange little discoveries that stuck with me over the past twelve months. These are the things I’ve recommended to friends, family, coworkers, and now you—because they made me laugh, think, argue, or see the world a little more clearly. It’s long. It’s opinionated. It wanders. And if you follow every link, read every book, and watch every video, we may not see you again until next year. Worth it.
Post: Recommengine, 2025
Sponsors: 31 Easy
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