Did you know you could use personalised video messages to drive outbound sales? 

In the 28th episode of the Saas Sales Performance Podcast, Ash Ali chats to Dave Holloway - video marketing expert at BML Creative and author of the bestselling book Wonder Leads. Dave’s approach to B2B sales is all about video messaging: sending personalised sales pitches which demonstrate a willingness to go above and beyond for prospective clients. Citing focus and thorough research as fundamentals for success, he talks through each step of his process and why you should ditch the template emails to step up your outbound sales!