Jason Evans of SilverShark Media speaks to David Gridley of the Maui Coffee Association.  In this podcast David talks about how he first got involved with the coffee industry around 30 years ago, helping to organize coffee growers and roasters on Maui in the early 2000's, challenges the industry faced on Maui when he first opened Maui Oma Coffee Roasting Company, how the Maui Coffee Association helps to support the local Maui coffee industry, the time needed to grow and produce coffee, some differences in Kona coffee and Maui coffee, how new legislation will change how coffee is labeled in the future in Hawaii, why it's important to support the local coffee industry, how the Maui Coffee Association provides educational tools for current and prospective coffee growers, details about the upcoming Seed To Cup event on Sunday August 18th at Maui Tropical Plantation, & what goes into David's perfect cup of coffee.