Be More Than A Fiduciary

David White & Raechel Peters: Solving Employee Financial Stress with Smart Voluntary Benefits


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In 1989, entrepreneur and sales professional David White began using payroll deductions through his successful companies, The Corporate Shoe and Corporate Warehouse Club. He operated seven employee stores at major companies like Texas Instruments, Lockheed Martin, and Frito-Lay and sponsored sales at Fortune 500 companies nationwide. In 2002, he applied this model to onsite sale events at over 40 major hospitals in the southern U.S., making them top fundraising activities. His extensive experience in retail and payroll purchasing has given him deep insight into buying preferences and trends.


With letters of recommendation from nearly every key account he has ever managed, David’s work ethic and genuine interest in satisfying the customer have translated into long-term relationships.


Raechel Peters is the President of BenefitsMe, a company focused on enhancing financial wellness in employee benefits through its Employee Purchasing Assistance Program. A strategic leader, Raechel has been instrumental in shaping the company’s strategy, driving growth, and delivering exceptional experiences for both clients and users. With a strong background in leadership, marketing, operations, and strategic planning, she is dedicated to advancing innovation in the employee purchasing space and expanding access to financial wellness solutions.


In this episode, Eric, David White, and Raechel Peters discuss:

  • Financial Stress is Widespread
  • BenefitsMe Offers a No-Interest Solution for Necessary Household Purchase Items
  • Easy Implementation and Low Risk
  • Versatile Benefit Across Income Levels
  • Financial Wellness and Financial Literacy Program Included


Key Takeaways:

  • 67% of Americans are worried about the cost of living, 77% live paycheck to paycheck, and 97% of employees spend time worrying about personal finances at work.
  • The program allows employees to purchase essential items (like appliances, electronics, and travel) through payroll deduction with 3-12 month terms and zero interest, helping them avoid high-interest debt.
  • The program requires minimal effort to set up (4-6 hours), comes with a free financial wellness module, and the company assumes the risk if an employee terminates before paying off their purchase.
  • The program is beneficial for employees across all income brackets, not just low-wage workers, as personal financial challenges can affect anyone regardless of salary.


“One thing that really ensures that it's going to be a successful launch and a successful partnership is communication with the program sponsor and our team.” - Raechel Peters


Connect with David White & Raechel Peters:

Website: https://benefitsme.com/ 

Email: [email protected], [email protected] 



Connect with Eric Dyson: 

Website: https://90northllc.com/

Phone: 940-248-4800

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/401kguy/ 


The information and content of this podcast is general in nature and is provided solely for educational and informational purposes. It is believed to be accurate and reliable as of the posting date but may be subject to change


It is not intended to provide a specific recommendation for any type of product or service discussed in this presentation or to provide any warranties, investment advice, financial advice, tax, plan design or legal advice (unless otherwise specifically indicated). Please consult your own independent advisor as to any investment, tax, or legal statements made.


The specific facts and circumstances of all qualified plans can vary and the information contained in this podcast may or may not apply to your individual circumstances or to your plan or client plan-specific circumstances.

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Be More Than A FiduciaryBy Eric Dyson

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