Total Retail Talks

David's Bridal Exec Kelly Cook on Building a Loyalty Program

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In episode 311 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, chief marketing and IT officer of David's Bridal, the largest American bridal store chain. Cook discusses the genesis of David's Bridal's Diamond Loyalty Program, how the program incentivizes brides and their wedding parties and guests to purchase from the retailer, and the member…
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Total Retail TalksBy Total Retail
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