Davis vs Garcia does 1M+ PPV buys: Can They Do It Again?
According to unverified reports, the PPV fight between Gervonta Davis and Ryan Garcia sold more than one million units. What does this mean for the future of American boxing in terms of how fighters will be branded and marketed? How can social media be used to create demand in the PPV market going forward?
Davis vs Garcia does 1M+ PPV buys: Can They Do It Again?
According to unverified reports, the PPV fight between Gervonta Davis and Ryan Garcia sold more than one million units. What does this mean for the future of American boxing in terms of how fighters will be branded and marketed? How can social media be used to create demand in the PPV market going forward?