Today's guest is Ben Webster, VP of AI Solutions at NLP Logix. NLP Logix is a fast-growing AI services firm based in Florida that serves both the public and private sectors. Ben returns to the program to explore the complexities of de-identifying patient data for AI-driven healthcare applications. Hospital chains are increasingly leveraging first-party data assets to ensure compliance while maintaining the analytical power needed for AI models. However, achieving proper de-identification is often costly, time-intensive, and difficult to scale across multiple use cases. This episode is sponsored by NLP Logix. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.