The manufacturer and dealer relationship has been strained in the last couple of years. But if you listen to this week’s episode, you’ll wind up with a checklist for tackling this issue head-on: how to improve relationships with dealers, build a digital presence that supports those relationships and sell more effectively.

 

This week’s podcast features two special guests: Joshua Rich, the president and CEO of Bullseye Locations, and Brian Baker, a digital strategist and founder of DoDecaHedron. The pair help Zach and Beth answer the biggest questions in building materials, around dealer relationships and how a strong digital strategy can support them. There’s plenty of opportunity for good partnerships if you have the right resources.