DealerRefresh RefreshFriday Podcast

We are kicking off a new RefreshFriday series where we bring a guest expert on to assist a dealer with one of their technologies. And we are kicking it off with Websites.
John Vincent of East Coast Auto has offered up his Dealer.com Honda store as the inaugural technology to advise on. And Uncle Joe Pistell is joining us to offer the advice.

This should be an informative show for all as we will dive into photos, specials, service pages, navigation, about pages, and whether the technology platform can be better used. In full disclosure: John Vincent, Joe Pistell, and Alex Snyder are all former employees of Dealer.com.

#RefreshFriday

What does it take to be successful on social media?

Jeff Clark and John McAdams of Social Dealer join us to help dealers better understand how things have changed and what they can do to stay with the social times. 👍

Cars.com has been monitoring consumer trends since COVID-19 had a significant impact on the retail car industry. You may recall some of the research Dealer Inspire did in Q2 of this year. Now there are 9 months of trends to talk about!

Amie Lindaas is the Director of Research at CARS and Jacob Wittler is a longtime DealerRefresh community member, friend of Jeff and Alex’s, and the Director of B2B Marketing at CARS. We are excited to host them both and learn what we cannot learn at the dealership level from their national perspective.

In case you haven’t noticed, now is the time to pay more attention to how car shoppers are responding to COVID again.

Not enough people to handle the boom in sales? What about home deliveries? 🚚

We are excited to let you all know there is a new game in town that can handle home deliveries, at-home trade appraisals, and up your service game! It is called DRAIVER.com and it works a lot like Uber.

If you would like to 🚘 offer more services to your customers, OVERNIGHT, 🚘 this is a show you don’t want to miss.

#RefreshFriday

Online trade tools have taken a new role since COVID. Along with Digital Retailing, TradePending has seen all kinds of new utilizations. Brice Englert, CEO of TradePending, will be sharing his insights.

- What’s the future look like for TradePending?
- Why is TradePending growing so fast?
- Does TradePending struggle with CRMs?
- Is he going to build a CRM?

And other whacky questions will be asked.🤩

Vendor sales pitches - good or bad? This is a show for dealers and vendors.

Chances are you have been hit by a vendor to check out a new product. Chances are REALLY GOOD I’d bet! My phone rings off the hook, and I never put much thought into what the vendor salesperson should be doing.
Bill Reidy has been selling to dealerships for decades. He is going to help us better appreciate why we should listen to the good ones and learn to recognize who they are.

#DealerRefresh

Does “your presence is your leverage” work anymore? What about “just get them in?”

Did your sales desk miss that whole virus quarantining thing? It shouldn’t be surprising that some stores have gone back to business as usual, but Phone Ninjas' Mike Hoyser is going to tell us how phones should be handled in 2020.

Cars.com has some insights to share since COVID quarantines began and unique approaches the Dealer Inspire team has seen that enable contactless selling.

DealerRefresh is getting early access to their all-new Digital Selling Guides.

Those will be released during the show, so be there to get yours!

P.S. If you are a Honda dealer they have some extra cool news for you.

Hey you! You’re on #RefreshFriday tomorrow. SURPRIIIIIIISE!

Alex and I found some new software that can better bring your questions and participation in the show. We are giving it a run and inviting you to be a part of the conversation.

- Are the looters shutting down dealerships?
- What are successful dealers doing right now?
- Have OEMs truly lost their minds?
+ your burning questions.

#DealerRefresh

BDCs. Talk about something that increased in importance since March!

We are talking to the President of AllCall BDC, Greg Wells, about the new landscape he’s seeing and how they are helping dealers find a lift in a world with less floor ups. This will be an interesting one!

#DealerRefresh