Negotiating is all about having a discussion with the other side while  using your negotiation styles and negotiating techniques with the hope  of changing the way that they see the world. 

As expected, this kind of  change does not always happen easily – a negotiation can cause conflicts to occur.  When an issue flares up and conflict resolution is required, the  outcome can be predictable: the conflict gets bigger and bigger, with  each side blaming the other in increasingly angry terms. The dispute may  end up in litigation, and the relationship may be forever damaged. 

As  negotiators, what we need are negotiation strategies that we can use to resolve situations like this.