Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.

And she's on a mission to save us all from Webinar hell!

TOPICS EXPLORED:

• The repetition & burnout of having to repeat the same webinar or demo
• Yet it doesn't matter how many you do, it's never enough
• Not just a video recording, but more
• The option to respond live to questions
• Forms of interactivity: polls, questions, quizzes, conversion alerts
• A video on YouTube doesn't have the same engagement
• Because they're able to automate one thing people discover they can deliver much wider array of value in marketing or training
• We're used to so much on demand, so what makes b2b any different?
• It's all about setting the right expectation, don't lie to your customers
• There's no demo I can do that's better than our product

YouTube: https://youtu.be/bxn1BrkI4cA

RESOURCES:
 Melissa Kwan's eWebinar: https://ewebinar.com/

CONNECT:
Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Terry Dean went from delivering pizza to a full-time online business in 1996. Many people know him as one of the first people to demonstrate the power of email, earning $96,250 from a single email to his list in front of a live audience. Over the past 2+ decades he has helped thousands of online entrepreneurs earn more, work less, and enjoy life. 

• If they're trying to negotiate down your rates, they're not clear on your value
• Overwhelming proof is the third step to attracting clients
• Testimonials and proof early in presentations
• Swipe exact language from a testimonial to make a headline
• Hook the people in early
• A fitness website with an endorsement from Arnold Schwarzenegger
• The first step is the desperate problem
• Start with the problem, not the solution
• Marketing should be based on stories
• The story of how Terry Dean made $96,250 from one email
• The principles of email marketing
• Beware constipated content
• The importance of asking good questions
• The biggest mistake people make in their pitch

RESOURCES:
Terry's Golden Glove Cheat Sheet and Accompanying Videos

Terry Dean's Blog: https://www.mymarketingcoach.com/blog/

Terry Dean's website with an array of free value: https://www.mymarketingcoach.com/ including: Free Guide: "7 Unique Ways To Create Profitable Emails...Even If You're NOT A Writer"

Connect with Terry Dean

On LinkedIn: https://www.linkedin.com/in/coachterrydean/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Beate Chelette is the Growth Architect and provides visionaries with clear steps to improve business systems to maximize profits and scale impact. A first-generation immigrant with $135,000 in debt single parent, Beate bootstrapped her passion for photography into a global business and sold it for millions to Bill Gates.

She hosts "The Business Growth Architect Show" and is in the “Top 100 Global Thought Leaders” and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.

TOPICS COVERED:

• All offers under 1 umbrella: the Signature Growth System
• The unapologetic value proposition: Why would I hire you?
• This is the piece I solve, then the next and the next in a proprietary system
• How to differentiate yourself from the competition
• Easiest for people to say yes to the thing they identify with.
• The seasonal aspect of life and business
• Business is intricately connected to personal lives.
• Lone wolf syndrome
• The one guiding principle: Don't drown in a puddle
• Overcoming adversity: you want to be dust and coal or a diamond?
• Realise that you don’t need to know everything
• Getting into the habit of humility and confidence

RESOURCES:

Beate's Book on Amazon: Happy Woman Happy World: The Foolproof Fix to to Get from Overwhelmed to Awesome by Beate Chelette

Beate's Groups: The Women’s Code - www.linkedin.com/groups/4662816
Entrepreneur and Small Business Forum - www.CreativesWhoShare.com

Beate's Podcast: The Business Growth Architect Show

Beate's Blog: https://beatechelette.com/blog/

Complimentary 15 Minute Uncovery Session, to figure out where you're stuck: UncoverySession.com

CONNECT WITH BEATE CHELETTE
Beate Chelette's Website: https://beatechelette.com/

Reach out on LinkedIn:  https://www.linkedin.com/in/beatechelette/

Follow Beate on Twitter: https://twitter.com/beatechelette

Growth Architect on Facebook: https://www.facebook.com/GrowthArchitecture/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Ford Saeks specializes in helping organizations dominate their local markets, enhance the customer experience, and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From startups to Fortune 500s, Saeks is widely recognized as a business growth accelerator.

With over three decades of business growth experience (ranging from retail to wholesale), he has founded ten companies, authored five books, awarded three U.S. patents, and received numerous industry awards.

TOPICS EXPLORED: 

• It’s not what you know but how well you execute
• 3 Buckets of Business Growth: we're usually deficient in one or more
• Hire your weakness
• Manage time, energy and focus
• You don't need to participate in the drama, you need to identify the challenges
• The problems in business always come down to 1 of 3 things
• Springboard to Success: Start a success library
• 15 yrs old sitting in a jail cell, wondering about my choices
• The Strangest Secret: energy and control
• The coming AI revolution: makes the personal more valuable
• AI will not replace humans, it will replace humans that don't use AI

RESOURCES:
Ford Saeks on YouTube: Fortify

Business Growth Accelerator Podcast: https://profitrichresults.com/podcast/

Mentioned in the recording: Unlocking the Power of Clear Communication with Hilary Blair & Ford Saeks

Business Growth Show on Fortify Live

Ford's Profit Rich Blog: https://profitrichresults.com/profit-rich-blog/

https://profitrichresults.com/news-and-media/

CONNECT WITH FORD:
https://www.linkedin.com/in/fordsaeks/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Sheryl Plouffe is the Founder & CEO of Scalable Business Accelerator and the host of the Cash In On Camera podcast. She has produced thousands of videos and broadcast over 20,000 hours of live television as a national TV presenter.

Sheryl owns a training company that advises 6-figure entrepreneurs who want to implement scalable systems. She lives and works in Ontario, Canada

TOPICS EXLORED:

• How to make the leap from 5 to 6 figures as a coach, consultant, expert or authority entrepreneur
• Why people often get stuck in the "shiny object syndrome" and investing in tactics without a solid cash flow foundation first
• One great way: find speaking engagements to practice and share your expertise
• Sheryl's Create, Connect, and Convert methodology helps clients scale their business from high-five figure to multiple six figures with a lean team and good systems in place
• Key components of the Create phase include creating a leveraged offer and moving away from hourly rates based on time towards value-based pricing based on transformation.
• Broadcasting and entrepreneurship have parallels, such as the need to be known, visible, and have a strategy for gaining and holding attention.
•  How Sheryl had success with YouTube, generating 1.5 million video views and 15,000 new subscribers in one calendar year

RESCOURCES:
 Sheryl Plouffe's Video Marketing Consultation
YouTube: https://www.youtube.com/channel/UCuw4QW2x6BLaikNWsC-r9mg

CONNET WITH SHERYL:

Link to list of all Sheryl's : https://hihello.me/hi/sherylplouffe-ig9DxQ

LinkedIn: https://www.linkedin.com/in/sherylplouffe/

Website: https://www.sherylplouffe.com/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

James Schramko is a former General Manager turn mentor to online business owners. He's coached 1000s of students at this point, at last glance it was over 3561.

He's also the author of the book, "Work Less, Make More", and has a very popular, very incisive podcast, called The James Schramko Podcast which has an impressive 4.7 million downloads.

Topics Explored: 

• Ensure you're working on the right things as there's too much choice
• Be careful with short term focus: making money in 30 days vs 10 yrs
• The core things that don't really change
• The real 80/20: Almost 2/3s of your results are from 4% of your activities
• Do Less: Cut out so many of the things you think you have to do
• Are you still running someone else's script in your neck top computer?
• AI will be profound, we'll never go back to the way things were before
• Regularly ask, are we using the right strategy, do we need to update?
• 2 Tools in the Tool Kit: Your task audit & your effective hourly rate
• Are you optimistic about the future?
• The importance of not blaming everyone, start with yourself

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There.

For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online.

The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 13 years, selling over a half million copies.

TOPICS EXPLORED:

• Avoidant behaviours for sales calls, for following up leads, anywhere people face potential rejection
• The biggest trap in waiting for the right opportunity, perfect time or perfect person
• How many 'no's' in a seven day period?
• Set the number of no's and don't worry about the yeses
• How no's open up possibilities in your thinking and approach
• The art of asking
• How to react when you get a 'no'

RESOURCES:
Andrea Waltz's website: https://www.goforno.com/

Andrea's Go For No Quiz: www.goforno.com/quiz

Andrea Waltz's, Amazon Page

Amazon Kindle: Go for No! Yes is the Destination, No is How You Get There, Andrea Waltz

YouTube: GoForNo

Andrea's Go for No Store: https://shop.goforno.com/

CONNECT WITH ANDREA:
Andrea on LinkedIn: https://www.linkedin.com/in/goforno/

Andrea on Twitter: https://twitter.com/goforno

Andrea on Facebook: https://www.facebook.com/GoforNo/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Kathleen Celmins is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new.

Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.

TOPICS EXPLORED:

• This is a great way for service providers and designers to overcome income ceilings
• The problem of scaling your business
• 3 Brainstorming Questions to find that hidden gold, it's often right under your nose
• Secret Sauce: know that if you create a recipe book, your restaurant will still be full, maybe more so
• The curse of the expert, look for the word 'just'...
• Bigger budgets get cut on the done for you side, and that money goes into learning and development

RESOURCES:
Case Study of how Kathleen helped a client go from idea to $100,000 in 12 months: https://wellpaidexpert.com/100k

Kathleen's Website: https://thewellpaidexpert.com

Kathleen's 90 Day Quick Create

Connect with Kathleen:
https://linkedin.com/in/kathleencelmins

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

SHOW NOTES:
Christopher Salem is an accomplished CEO, Business Growth Strategist, Professional Keynote Speaker, Award-Winning Author, Business Trainer, and Radio Show Host & Media Personality dedicated to empowering business owners businesses to boost their brands and business simultaneously from ordinary to extraordinary.

His goal is straightforward – to help serious business owners foster better workplace environments that lead to higher engagement and retention with staff while generating more clients, increasing customer experiences, and scaling their overall revenue and profits quickly and inexpensively.

Over the years, he has developed a keen understanding of the complex issues facing small business owners. His experience has helped him develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.

His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international best seller in 2016. He also co-authored the recent edition to "Mastering the Art of Success" with Jack Canfield. His weekly radio shows, Sustainable Success is part of the Voice America Influencers Channel and Business Influencers with Tal Radio, part of the Touch-A-Life foundation.

TOPICS EXPLORED:

• Vulnerability is a strength not a weakness
• It all starts with self-awareness, critical to being coachable
• Looking at a situation how it is not just how it should be, being transparent
• The power of choosing your response not falling into emotional reaction
• The importance of really connecting with your clients
• The power of asking questions
• Stop living in the past or the future that's where the fear lies, live in the present
• Swap your expectations of being too attached to an outcome and choose your intentions instead
• Ask your prospects Questions! Uncover their pain and their situation, build rapport and trust to get at the real issues

RESOURCES:
Website: https://christophersalem.com

Book: Chris Salem & Jack Canfield, Mastering the Art of Success

Amazon Book: Christopher Salem, Master Your Inner Critic: Resolve the Root Cause, Create Prosperity

Chris' Blog: https://christophersalem.com/blog/

Youtube: Sustainable Success with Chris Salem

CONNECT:
LinkedIn: https://www.linkedin.com/in/christophersalem/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Show Notes: 
Karen Yankovich is known as the LinkedIn goto. Host of the Good Girls Get Rich Podcast, and quoted in Huffington Post, Social Media Today and other publications, she talks with authority about the importance of women creating a magnetic and profitable LinkedIn strategy.

What makes Karen different from all the other experts is that she helps women step away from all the noise and gets right to the point, using LinkedIn for upleveled business relationships.

Topics Explored:
- Building a relationship from top down vs the bottom up
- Positioning yourself as if you're peers with the most influential people in their industry
- Ask what is the goal in building your business relationships
- Most people are not thinking of relationships with journalists
- From the top down to avoid gatekeeper issues
- Not understanding everyone is asking, 'what's in it for me?'
- Take connections from other places, email list, instagram, and connect with them on linkedin
- Short 15 minute calls to start with
- It's coming from a genuine place of wanting to know more about you
-Can LinkedIn really be a money tree?
- If all you're getting in your inbox is spam, you're being reactive not proactive on linkedin

Resources:
Karen's 4 Shifts to Create a 6 Figure Business Using the Powerfully Profitable Combination of LinkedIn & PR: 
https://www.KarenYankovich.com/Masterclass

Connect with Karen: 

Karen on LinkedIn: https://www.linkedin.com/in/karenyankovich

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.