Should I create this content? Is my messaging clear? Is my targeting on point? Should I launch this new offer? What should I include in my email sequence?

Every day we’re faced with questions with no one to ask to...or so we think.

The most misunderstood, misused and underrated tool in business is market research. I’ve come to realize that people simply have the wrong idea of what it’s for and how to use it.

From social media captions to sales pages, product launches or onboarding process market research can help you improve or create a business. It helps you get clear with what’s blurry and get confident. It can help you be more helpful and resonate more with your ideal client and ultimately manage your time and energy with more ease.

How can it do that? This week I answer a few questions to help demystify market research.

Q&A questions timestamps

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Sell. Just another “four-letter word” for a lot of us. When people describe a bad selling experience we often hear about “pushy”, “impersonal”, “mechanical”. The problem is that bad selling is the norm when it should be the exception. Selling doesn’t have to be bad.

Even for us more heart-led entrepreneurs, we do need to sell to have our business create a positive impact. Good selling comes from a place of authenticity and connection. Good selling aspires to be magnetic and invites people in as opposed to pushing something down their throats. When you’re mindful and specific about your sales approach you will create a good sales experience for the people you’re looking to connect with and serve.

That comes from a place of a healthy balance of feminine and masculine energy. So what does that mean? Let’s talk about it in this episode.

Here are some prompts for you to think on as you listen to this episode

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Any entrepreneur looks up to certain leaders. We gravitate towards leadership yet, we all struggle in putting our finger on what it means to be a good leader. We tend to emulate rather than bringing our own flavour to leadership. While there are certain qualities that may be easier to identify, there is a skill that a lot of us tend to forget: being the kind of leader that is aligned with the kind of person we are.

Showing up as a leader means showing up as who you are, not as someone else. Only by being yourself, can you truly lead.

Here are some prompts for you to think on as you listen to this episode

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Guest: Steph Laffy

Steph is a copywriter, entrepreneur, dog lover and all-around beautiful soul. When she decided to launch a business about a year ago, she chose to do it around her life and not the other way around. Today she’s reaping the benefits from it.

So what does that look like? Steph takes us backstage into her world and talks about how she’s grown her business. Get an inside glimpse at her process in developing a new product effortlessly and playfully.

If you wonder what applying market research can look like for a real-life business, you should definitely listen to this podcast. Steph is a real-life example of developing confidence through experience and using that to create new services based on who she is, and what her ideal clients need. How does she get inspiration through market research? Discover how her new product develops itself organically simply by being curious and actively listening to her clients.

That co-creation process is possible when you know who you ideal client is and understand them inside out. That's the work we do in Insight + Impact, my brand new program including a self study course and private coaching support to help you master market research, so you can gain clarity on your ideal client and co-create your offerings with them… playfully ;)

LEARN MORE ABOUT STEPH

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We all struggle with being confident -  be it in our personal lives or as entrepreneurs. Considering how much we strive to improve our confidence, is it possible we’ve been focusing on the wrong components to do so? What if it was more about "turning down" the lack of confidence rather than just focusing on actively trying to be more confident? Would you rather actually feel confidence rather than practising a sense of confidence? 

I would argue that real confidence is a byproduct of accumulating relevant experience. So rather than to wait for a fleeting moment of confidence to inhabit us, choose to move forward as you are and build long-lasting confidence based on real-life trial & error.

Questions/prompts for you to think about throughout the episode

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In this era where productivity is King, is it crazy to think that doing less can actually lead to increased productivity? Beyond that, can it also lead to feeling more fulfilled? What if we approached our business with more essentialism? What if we cut through all the noise and started “decluttering” our own business. In this episode, I give you my take on what it means to bring this essentialist approach in business so you can focus on what matters (aka focus on what truly works, and drop what doesn't so you can free up more time).

Here are a few prompts for you to have in mind as you listen to the episode

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As entrepreneurs, we’re always trying to grow: whether it’s our business or ourselves. We learn, we read, we listen, we emulate. Rinse and repeat. There’s a lot of information out there as to how to take our business to the next level, whatever that may mean for each and every one of us. We’re given steps, paths and recipes for success but one thing I find is under-discussed is skill development and the most underrated skill in entrepreneurship is the ability to be curious.

How can being inquisitive help you in your business? Well in this episode I decided to bring the person who hears the most questions from me: my husband Karim. A 10-year advertising veteran, a former teacher and reformed copywriter, he & I chat about the virtues of being the most curious entrepreneur you can be

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There’s a reason why balance is difficult to attain but also maintain. Work-life balance for creative entrepreneurs is no exception. Is it possible that we’ve been looking for balance in the wrong places? In this solo episode, I talk about my battles with balance and what has helped me get a little bit closer to the all elusive balancing act.

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This solo episode is great for those of you who feel “they need a plan to get out of overplanning”. As someone who has been (and still is at times) guilty of thinking ahead too much for my own good, I wanted to share with you my insights and some actionable tips as to how to let go and take action, gently.

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During my month off, I started thinking about what I believe would be the path to results - sustainable results that is.  I realized that the answer isn’t even a path per se, but rather a combination of trainable skills. In this solo episode, I talk about what these skills are, how it relates to success,  and what it means for you.

Grounding support for creative minds