Dear Jerzi,

Dear Jerzi Podcast Episode 1: Building Community + Social Media Tips for Beauty Pros

In the first episode of the Dear Jerzi podcast, host Jerzi, a lash artist of six years, introduces herself from the August Eyes studio and explains her goal of creating community and conversation for beauty service providers. She shares struggling to record the first episode, feeling in a social media slump, and wanting a strategy that helps small local businesses attract the right nearby clients rather than chase virality.

She outlines content pillars and practical templates to test, including geotagged start-to-finish service videos with voiceovers, compelling before-and-after reels, local-based posts that tag nearby businesses, and educational carousels, plus tips on keeping content simple, using pinned posts, and treating the business like a full-time job.

00:00 Welcome to Dear Jersey

01:04 Why Start a Podcast

03:09 Social Media Slump

05:02 Local Growth Goals

08:07 Studio Move Backstory

09:49 Systems and Rebrand

11:54 Credibility and Roadblocks

13:03 Mel Robbins Breakthrough

15:06 Content Templates That Work

22:51 Pillars and Staying Original

27:42 Profile Basics and Pinned Posts

30:29 DIY Photos and Accountability

32:06 Treat It Like Full Time Job

33:28 Closing and Next Episodes