Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree.

Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey

Free spirited, old school podcasts on all things enterprise with Jon Reed of diginomica.com, along with troublemakers and/or special guests. This feed includes live recordings from the road, as well as interviews for diginomica.com and debates on the future of the enterprise. Frequent topics include the impact of cloud, mobile, in-memory (including HANA), and analytics on the enterprise - but with an eye towards customer realities and genuine skills needs. Guests are free to call BS on Jon, and each other -  a dash of enterprise humor is always welcome.

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In our prior podcasts on SAP's innovation direction, we debated everything from AI to RISE - with the goal of providing actions and context for customers. This time, we wade into deeper waters by looking at the role of SAP partners. Join us as Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed look at how SAP services partners are responding to disruptions inside and outside the SAP "ecosystem." How should partners address clean core/BTP versus customizations? How should customers evaluate partners? Are customers missing out on partners that are not on their radar screen? And what is the role of ASUG (and other SAP user groups) in helping customers engage and assess partners? What has ASUG learned from recent surveys on this topic? We cover all that and more in this lead up to SAP Sapphire and the ASUG Annual Conference.

What is the role of partners in the SAP innovation debate?

Join Brian Sommer and Jon Reed for another spicy, fun-filled edition of the Enterprise Month in Review. Our special guest feature is Maureen Blandford of Serendipitus, who will reveal her field lessons on the data pitfalls enterprises are falling into, and why slathering AI on questionable data is a fail. And: Blandford will tell us what the heck to do about it! Note: you can follow along with the slides via the video replay at https://www.youtube.com/watch?v=yTlDLOdTRcM.

Enterprise Month in Review - customer data pitfalls edition with Maureen Blandford

Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection... Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization work? Where does it fall short? Is the collateral damage of bad personalization worth the risk? As usual bring your sharpest insights and a bit of snark as well, we're going to need it. By the end, we even get around to the problem of music personalization - and Pink Floyd.

Workshopping hyperpersonalization - defined, debunked, debated - with Thomas Wieberneit

For this month's Enterprise Month in Review, Jon and Brian will be joined by a surprise special guest. We'll pick our top stories of the month, and then dig with our guest on the ups and downs of AI as a consideration in software selection, how to avoid the gotchas of software evaluation, how HR vendors are approaching AI, and more. As always, bring your smartest (and snarkiest) questions/comments. Note: if you enjoy these audio productions with unfiltered enterprise content, and no sponsors or commercials, consider leaving a good review so I can beat the algorithm...

Enterprise month in review - the impact of AI on software selection and more

On the final day of Sage Transform 2024, Jon Reed caught up with old school, returning podcast guest Joni Girardi of DataSelf. Girardi explained why self-service BI has fallen short for business and finance users in the midmarket. Jon gets Joni's take on what Sage Transform's AI announcements mean for customers when it comes to analytics, and the guys take on the impact of AI on analytics from a number of angles, until their room time expires and the podcast wraps.

Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey

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