In business, the obsession with marketing tactics is never-ending. 

Whether it's the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight. 

But chasing the greatest and latest tactic tends to make marketing suck more, not less. because those promises of social media stardom often fall short, plus you're busy juggling sales and client delivery. So you don't have time for any of it.

It's time to take a step back and look at what your business needs to have in place before trying any marketing tactic at all. Let's do this.

In this episode you will hear:

• Why the podcast is titled “Make Marketing Suck Less”

• Two foundational business principles that will have a profound effect on how you approach marketing

• Two different types of strategies you need before ever thinking about a marketing tactic.

• Three questions that must be answered to build your marketing strategy