Everyone loves to brag about being "booked out." But let's be honest, booked out can also mean booked solid, burned out, and barely making bank.

What no one tells you is that a full calendar doesn't guarantee profit, margin, or breathing room. Sometimes it just means you've built yourself a job you can't step away from.

In this episode, we're rethinking what "booked out" should actually look like and how to make more without stuffing your schedule.

Because "fewer clients, more money" isn't a tagline. It's the most sustainable way to run your business.

Topics discussed in this episode include:

• The myth of "more clients = more success" and how it keeps you stuck.

• The real cost of volume-based business models and why the real secret is focusing on value. 

• Three strategies to earn more with fewer clients.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

You'd think being great at what you do would make business easier. But the better you get, the more the cracks show.

The clients, systems, and strategy that used to work? Now they feel too small. You've outgrown the business you built.

So you tweak, tinker, and try to make it fit again but the friction keeps coming back, because you're not meant to patch it, you're meant to rebuild it.

Topics discussed in this episode include:

• The "season of stuck" and why it's a normal sign of growth.

• Why patching symptoms (tweaks, tweaks, tweaks) never fixes the real problem.

• How shifting clients, markets, and standards creates hidden misalignment.

• The three areas that actually need your attention.

• Why pausing is strategic and not optional. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

If you're not talking about AI with your clients, you're already losing their trust.

In this episode, I break down why silence is a risk and how to lead the AI conversation without sounding defensive, desperate, or out of touch.

Topics discussed in this episode include:

• Why client skepticism is rising and how AI is amplifying it.

• The hidden trust gap created when you stay silent about AI.

• What clients are really thinking (but not asking) about your use of AI..

• The three pillars of the AI conversation and how to discuss AI without sounding outdated or opportunistic.

• How to define your own AI stance before speaking to clients.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

**This week we're sharing an episode from the most recent season of Duped.**

Ever been captivated by a coach who seemed too good to be true—magnetic, inspiring, and totally authentic—only to find yourself questioning how you ended up spending thousands, still feeling like you're not enough? 

You're not the only one.

In this episode, we're diving into the darker side of online business, exploring how some leaders use cult-like tactics to build trust, manipulate your decisions, and keep you hooked. 

Topics discussed in this episode:

• How web celebs earn your trust and devotion through "authenticity."

• How they maintain control once you're inside the program

• The BITE Model of Authoritarian Control

• How to protect yourself from being swept up in the cult of personality.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.

Most masterminds? Total garbage. They're hype machines, overpriced courses in disguise, or giant groups where you're stuck babysitting beginners.

That's why in this episode I'm doing a fit check—so you'll know if the BS-Free Mastermind is your "hell yes" next step, or a "not right now." Either way, you'll walk away knowing exactly what support you need to build a steady, sustainable business.

Topics discussed in this episode include:

• Why most masterminds are hype, chaos, or overpriced group programs that don't deliver.

• What makes the BS-Free Mastermind different (and who it's really for).

• The Revenue Reset: a fast way to earn more without working more.

• How the Staying Solo Framework (Salary, Strategy, Space) helps you build sustainably.

• Real stories from members who raised rates, set boundaries, and simplified their businesses.

• What kind of support you actually need to create a steady, profitable business in 2025 and beyond

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

**A very special ranty episode inspired by conversations I've been having the past month** When business feels uncertain, it's tempting to pause and wait it out. But options don't come from waiting—they come from making decisions, even imperfect ones.

• In this episode, I share:
• The problem with pausing for too long.
• Why you want to avoid celeb entrepreneurs right now
• Specific things you may need to reset

Remember, your business isn't fragile; it can handle change, but you need to be willing to get into action.  And if you want support making the right moves, in the right order, that's exactly what we do in the BS-Free Service Business Mastermind. We start in October with the Revenue Reset, allowing you to move forward with clear decisions and the right priorities in front of you. ☎️ Book a call and we'll figure out if the mastermind is what you need right now.

Ever look at your business and think, "This isn't what I signed up for"?

The long hours, the barely-there income, the weekends that aren't really weekends… It's exhausting.

The answer isn't more hustle—or another shiny funnel. It's a Revenue Reset: the right actions, in the right order, built for your real life.

In this episode, I'll show you why a reset matters now, what it really looks like, and how it can finally give you a business that works for you, not against you.

Topics discussed in this episode include:

• What a revenue reset looks like.

• The three pillars of the Stay Solo Framework that apply to a reset.

• How we can work together on a reset.

• What happens when you do a reset, and what kind of results you'll see. 

• How you can focus on the right actions in the right order for your real life. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

Your revenue may look good on paper, but if your take-home pay doesn't reflect your effort, something's not right. 

If that's you, you're not broken—you're trapped in the salary lie. Big revenue, tiny take-home. 

Bad advice, such as "reinvest everything" and "keep your pay low to scale," is what probably got you here.

In this episode, we're talking about why, in 2025, just scraping by isn't safe and how it's time to flip the script: your salary isn't what's left over—it's the strategy.

Topics discussed in this episode include:

• The real cost of just "getting by."

• What it looks like to use salary as a strategy - not an afterthought.

• Four practical salary moves for 2025.

• Busting through myths about salary.

• How to get started with a salary-first reset. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

If your business looks solid on paper but still feels harder than it should—this episode is for you.

It's probably not your pricing or your offers. It's your strategy—and it's out of sync with your real life.

Just because it used to work doesn't mean it still does. 

In this episode, we're digging into why your current strategy might be holding you back—and how to reset it for 2025 and beyond.

Topics discussed in this episode include:

• Why your business might feel more complicated than it should—even if it looks successful on the outside.

• What the strategy gap is and how it quietly derails even experienced solo business owners.

• Signs your current strategy is outdated, misaligned, or actively working against you.

• Why scaling, hiring, or launching something new won't fix a broken strategy.

• How strategy fleas—hand-me-down advice from courses, coaches, and internet gurus—keep you stuck.

• The five layers of the Strategy Stack and how they shape your entire business.

• A practical self-check to spot strategy misalignment fast

• How do you know when it's time to reset vs. when to refine? 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

Check out the new free training

Reset Era: Earn More Without Working More: www.bsfreebusiness.com/reset 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

• Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo

From the outside, your business looks great, but inside, you're barely hanging on.

You're booked, making good money, and clients are happy… but you're exhausted, skipping lunch, and running on fumes.

That's what I call the sustainability ceiling—when your business works, but only if you're at 100% all the time.

In this episode, we're digging into what that really means and why the solution isn't scaling, hiring, or launching something new.

Topics discussed in this episode include:

• What the sustainability ceiling is—and how to know when you've hit it.

• Why more clients, more money, or a digital product won't fix your overwhelm.

• Why scaling chaos only creates more chaos.

• The real reasons your business feels like it's always one crisis away from collapse.

• How to stop white-knuckling your way through every week.

• A practical reset built around Space, Salary, and Strategy—not hustle.

• Why your next move isn't reinvention—it's realignment. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

Check out the new free training

Reset Era: Earn More Without Working More: www.bsfreebusiness.com/reset 

If you enjoyed today's episode, please:.

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo