Staying Solo

You Don't Need a New Offer. You Need a Micro Niche.


Listen Later

If your sales have slowed and your offer isn't landing, it's probably not your pricing—it's your positioning.

In a tight market, buyers aren't gambling on vague promises or "kinda-sorta" solutions. They're choosing clarity, confidence, and specialists who solve specific problems.

This episode is your wake-up call to stop blending in. We're breaking down why narrowing your niche (even further) is your best move—and how a sharp micro niche can transform your existing offer from "meh" to must-have.

Topics discussed in this episode include:

  • Why so much advice on micro niches is trash.

  • Why clarity is necessary in a shaky economy.

  • Five signs your niche isn't working.

  • What makes up a strong micro niche?

  • Where to begin with micro-niching?

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

...more
View all episodesView all episodes
Download on the App Store

Staying SoloBy Maggie Patterson, BS-Free Business

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

74 ratings


More shows like Staying Solo

View all
BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,750 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,583 Listeners

Make Marketing Suck Less for Expertise-Driven Solo Businesses by Dr. Michelle Mazur

Make Marketing Suck Less for Expertise-Driven Solo Businesses

83 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,083 Listeners

The Daily by The New York Times

The Daily

113,219 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,612 Listeners

Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

Chill & Prosper with Denise Duffield-Thomas

215 Listeners

Duped: The Dark Side of Online Business by Michelle Mazur and Maggie Patterson

Duped: The Dark Side of Online Business

91 Listeners

We Can Do Hard Things by Treat Media and Glennon Doyle

We Can Do Hard Things

41,504 Listeners

Pulling The Thread with Elise Loehnen by Elise Loehnen

Pulling The Thread with Elise Loehnen

1,106 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,272 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

151 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

98 Listeners

Sequence Over Strategy by Michelle Warner

Sequence Over Strategy

17 Listeners