Launch Your Private Podcast

This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services

In this coaching episode, Lindsay and Nora help Sabrina Fletcher, a pregnancy loss doula, set up private podcasts for her membership community. Discover how to organize multiple courses into separate feeds, manage member access across different products, and price memberships for sensitive support services. Learn practical strategies for making content accessible to people dealing with grief and trauma while maintaining privacy and ease of use.

Topics Covered

• Setting up private podcast feeds for membership content
• Organizing survival skills, grief skills, and thriving skills into separate feeds
• Managing member access when selling courses individually vs. through membership
• Using ActiveCampaign and Thrivecart integrations for automated access control
• Pricing strategies for grief support memberships
• Privacy considerations for sensitive content and HIPAA compliance
• Founder pricing and three-month commitment models

Links Mentioned

• Website: http://www.thetfmrdoula.com

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This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services

In this episode, we explore Kim McCarter's journey from creating a 300-page physical textbook to building an entirely audio-based course delivery system. Discover how this certification coach increased completion rates by 18% while making learning more accessible for busy professional women. Kim shares her strategic approach to pairing audio lessons with comprehensive guidebooks, creating an immersive learning experience that works whether students are at home or traveling to Bali.

Topics Covered

• Transition from video-based to audio-only course delivery
• Creating comprehensive physical and digital guidebooks
• Strategic course outline development using Canva
• Accommodating different learning styles and accessibility needs
• Managing private podcast feeds vs. portal-based delivery
• Alpha program testing and iteration strategies
• Course completion rate improvements through audio delivery

Links Mentioned

• Self Made Success System Website: http://www.smssacademy.com
• Instagram: https://www.instagram.com/mskimmccarter
• Facebook: https://www.facebook.com/Ms.KimberlyM/
• Self Made Success System Facebook: https://www.facebook.com/selfmadesuccesssystem
• Linkedin: https://www.linkedin.com/in/mskimmccarter/
• https://www.smssacademy.com/mastering-evergreen-enrollment-systems

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This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services

In this episode, we explore how Dani Sheriff, founder of the HA Society, transformed her membership experience by replacing traditional video replays with private podcasts. Discover how she reduced churn to just 1% while serving women dealing with hypothalamic amenorrhea (a sensitive fertility issue that requires deep community support and long-form educational content).

Topics Covered

• Transitioning from Zoom replays to private podcast format
• Using automation through Zapier for seamless onboarding
• Creating multiple access points to reduce technical issues
• Positioning private podcasts as a primary membership feature
• Supporting silent community members who prefer listening over participating
• Leveraging existing content without creating additional work
• Building systems for troubleshooting subscriber access

Links Mentioned

• https://instagram.com/thehasociety
• HA Infertility Blueprint. They will need to DM me the word LYPP and I will send them this https://thehasociety.com/blueprint
• Most of your listeners may not find this relevant. If you'd prefer more of a B2B model I can point them to my webinar about starting an HA coaching practice: https://www.holistichapractitioner.com/coachtraining

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services

In this episode, we explore how energetics and business coach Kaitlyn Kessler completely transformed her course delivery by moving from a traditional learning management system to private podcasts. Discover how this shift not only aligned with her values of simplification and ease but also created a more engaging experience for her clients while reducing her workload as a creator.

Topics Covered

• The decision to move from LMS to private podcast delivery
• How audio format supports energetic and subconscious work
• Creating lead magnets that align with program delivery
• The practical benefits of audio-only course creation
• Client response to the platform switch
• Future plans for a comprehensive audio resource library

Links Mentioned

• Instagram: instagram.com/kaitlynskessler
• Website: https://kaitlynkessler.com/bwe
• kaitlynkessler.com

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services

In this special roundup episode, we explore powerful ways businesses are using private podcasts to educate, support, and retain their clients and students. You'll hear from Kim McCarter, Tammie Bennett, and Dr. TK as they share real-world strategies for structuring feeds, designing engaging episodes, and driving results. This episode offers a unique back-to-back format where each guest answers the same questions, giving you multiple perspectives on teaching with private podcasts without lengthy backstories.

Topics Covered

• Feed structure and organization strategies
• Marketing tactics for attraction and retention
• Best practices for student engagement
• Episode design for maximum action-taking
• Future plans and evolution strategies

More From the Featured Guests

Kim McCarter is the founder of Black Girls Manifest Too and creator of Self-Made Success System. Her work focuses on helping life coaches, consultants, and done-for-you service providers move beyond hustle into structured high-revenue business models through premium sales, authority positioning, and aligned strategy.

• Website: http://www.smssacademy.com

Tammie Bennett is a life and business coach who hosts the Show Up Society public podcast and pop-up group coaching memberships. She specializes in helping people show up consistently in their businesses and lives through accessible coaching formats.

• Website: https://showupsociety.com

Dr. TK (Tekesia Jackson Rudd) is a licensed clinical psychologist and therapist business coach who serves mental health providers across five countries. She integrates private podcasts into her Private Practice Academy and various membership programs to provide personalized, asynchronous coaching experiences.

• Website: http://www.doctortk.com

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this episode, we explore Shannon Matson's multi-faceted approach to private podcasting with the founder of The Social Bungalow. Discover how Shannon combines quizzes with private podcasts to create highly engaged leads, uses audio content for evergreen nurturing, and achieved a $100K launch day by pre-framing her audience through strategic audio consumption.

Topics Covered

• The "Blind Spot Breakdown" quiz strategy with four targeted private podcast episodes
• Using "WTF is Happening in the Online Space" as an evergreen lead magnet
• Creating audio newsletters with off-the-record insights
• Implementing private podcasts in evergreen funnels for low-engagement leads
• Black Friday template bundle strategy with pre-framing audio content
• Using private podcasts for FAQ responses and course delivery

Links Mentioned

• http://thesocialbungalow.com
• @thesocialbungalow
• Define Your Unique Sales Edge (on-demand masterclass): https://thesocialbungalow.com/define-your-unique-sales-edge
• WTF is Happening in the Online Space?! (private podcast): https://thesocialbungalow.com/wtf-is-happening-online

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this episode, we explore Vix Meldrew's approach to launching her group program "Rave Results" using what she calls an "async launch strategy." Discover how this former teacher turned course creator used private podcasts as both lead magnets and program delivery methods to maintain business momentum while managing postpartum capacity. Learn how her batched content approach led to impressive conversion rates and student engagement.

Topics Covered

• The async launch strategy combining masterclass, private podcast series, and batched emails
• Using private podcasts as lead magnets with high consumption rates
• Postpartum business capacity management and energy-efficient launching
• Incorporating private podcasts into program curriculum for accessibility
• Using bonus episodes for Q&A call replays and additional content
• Optimization strategies for evergreen conversion

Links Mentioned

@vixmeldrew on errthang

https://raveresults.co/masterclass - 7 strategies for increasing engagement in your group program PLUS a private podcast series on why clients ghost your program and don't get results

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

Topics Covered

• The "surround sound marketing" strategy using private podcasts
• How to use private podcasts before, during, and after live launches
• Creating custom landing pages with QR codes for easy access
• Using client concierges to scale with intimacy
• Sales page walkthroughs delivered via audio
• Client panel interviews shared through private feeds
• Daily podcast delivery to existing clients for retention
• The psychology behind voice and its 38% impact on marketing and sales

Links Mentioned

• Website: http://www.julieciardi.com
• Instagram: https://www.instagram.com/julieciardi/

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content.

Topics Covered

• Content strategy for pre-launch private podcasts
• Marketing tactics to drive private podcast listenership
• Using retargeting ads to promote private podcasts
• Building trust with strangers through audio content
• Integrating client testimonials into launch sequences
• Balancing education with gentle sales messaging
• Technical best practices for launch-focused audio content

More From the Featured Guests

Holly Haynes is a business strategist who specializes in helping women build full-time businesses on part-time schedules without relying on social media algorithms. She has successfully launched her signature program Antisocial School eight times using private podcasts as her primary nurture tool.

• Website: http://www.hollymariehaynes.com

Kendra Hennessy is the founder of Mother Like a Boss, where she makes house cleaning more manageable for regular moms and families. She uses private podcasts extensively across both free and paid content, with multiple feeds supporting her various programs and launches.

• Website: http://www.motherlikeaboss.com

Julie Ciardi is the founder and CEO of Ignite Her, a coaching company that helps other coaches start and scale their businesses using human design. She has perfected a launch strategy that uses private podcasts to warm up cold traffic from ads, resulting in multiple six-figure launches.

• Website: http://www.julieciardi.com

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services

In this episode, we explore how Claire Paniccia, creator of the Neurodiverse Entrepreneur Summit, uses private podcasts to make her annual summit more accessible for neurodivergent entrepreneurs. Discover how she structures her summit differently from industry standards, why she offers 48-hour access windows instead of 24, and how she moved from paywalling accessibility features to offering free private podcast access. Claire shares practical insights about automation, the importance of accessibility in business, and how respecting your audience's decision-making process can maintain conversion rates while building trust.

Topics Covered

• How Claire discovered private podcasts through Elizabeth Goddard's courses
• The evolution from paywalled to free private podcast access for summits
• Summit structure designed for neurodivergent accessibility (48-hour windows, 12-hour purchase timers)
• Automation strategies using Hello Audio's tagging and timer features
• The importance of multiple learning formats for accessibility
• Data tracking and conversion rate analysis across summit iterations
• Future private podcast ideas including "Claire's Gold Nuggies" and content series

Links Mentioned

• https://www.instagram.com/claire.paniccia/
• https://clairepaniccia.com
• https://neurodiverseentrepreneursummit.com
• https://clairepaniccia.com/neurospicy

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.