Launch Your Private Podcast

In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Topics Covered

• Why audio-only events create better experiences for all parties
• The 34-hour event creation process from pitch to launch
• Outreach strategies that resulted in 33 out of 42 people saying yes
• Using 30-60 day access periods instead of traditional 24-hour urgency
• Re-engagement strategies for existing email subscribers
• Native integrations between Thrive Cart, Kit, and Hello Audio
• Follow-up email sequences to maintain engagement over extended periods

Links Mentioned

• Website: http://www.michellepontvert.com
• Instagram: https://www.instagram.com/michellepontvert
• Facebook: https://www.facebook.com/michelle.pontvert
• www.michellepontvert.com/event-debrief

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In this episode, we explore messaging mentor Ellie Kime's unique approach to private podcasting with her "choose your own adventure" lead magnet. Discover how she created a self-segmenting audio experience that helps business owners identify their specific messaging challenges while simultaneously qualifying them as ideal clients. Learn why this interactive format outperforms traditional lead magnets and how it's transformed her sales conversations.

Topics Covered

• The concept behind choose your own adventure private podcasts
• How self-segmenting audio content works in practice
• Using private podcasts to qualify clients before sales calls
• Creating immersive marketing experiences with audio
• Leveraging listener data to understand audience needs
• Converting audio listeners into one-to-one clients
• The psychology behind permission-based content consumption

Links Mentioned

• Website: https://www.eleanormollie.co.uk
• Instagram: https://www.instagram.com/eleanor_mollie
• Threads: https://www.threads.net/@eleanor_mollie
• Inside The Jar Podcast: https://www.eleanormollie.co.uk/jar

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In this powerful case study, we explore how Colleen Freeland Kachmann, founder of Emotional Sobriety Coaching, completely transformed her business using private podcasts. After experiencing a $40,000 loss in Q1 2023, Colleen implemented a strategic private podcast funnel that helped her clear over a million dollars since then, now generating approximately $150,000 per month. Discover how she uses private podcasts to pre-qualify leads, achieve a 40% close rate on $7,800 programs, and create an experience so compelling that clients want matching tattoos.

Topics Covered

• Transition from friction-heavy webinar funnels to seamless private podcast systems
• Using private podcasts as both lead magnets and pre-call preparation
• Creating multiple specialized feeds: onboarding, Q&A, partner support, and restart feeds
• Implementing 15-minute tech support calls as relationship-building touchpoints
• Achieving sales without calls through effective pre-framing
• Content creation workflow and repurposing strategies
• Building 95% client satisfaction rates through audio delivery

Links Mentioned

• Website: https://emotionalsobrietycoaching.com
• Youtube: https://www.youtube.com/@hangoverwhisperer
• Instagram: https://www.instagram.com/thehangoverwhisperer/
• TikTok: https://www.tiktok.com/@hangoverwhisperer
• Facebook: https://www.facebook.com/recoveriwthcolleen
• Podcast: https://itsnotaboutthealcohol.com

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In this follow-up episode, we reconnect with Nicole Culver, whose secret podcast funnel was one of our most popular case studies. Nicole shares how she's evolved her private podcast strategy over two years, including a complete re-recording to incorporate low-ticket offers into her ecosystem. Discover why every single person who buys her high-ticket program Elevate still listens to her secret podcast, how she's successfully running ads to private podcasts, and what she's learned from teaching other entrepreneurs to create their own secret podcasts.

Topics Covered

• Evolution of the original secret podcast strategy over two years
• Integration of low-ticket offers into the private podcast ecosystem
• Complete re-recording process and reasoning behind the update
• Running Facebook ads to private podcasts with specific targeting strategies
• Teaching other entrepreneurs through the "Secret Podcast Starter Pack"
• Using private podcasts as "sideways webinars" with seamless pitch integration
• Creating client-only private podcasts for ongoing support
• The importance of specificity in podcast topics for ad success

Links Mentioned

• Website: https://nicoleculver.co/secret
• Instagram: https://instagram.com/nicoleculver

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In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

Topics Covered

• The "surround sound marketing" strategy using private podcasts
• How to use private podcasts before, during, and after live launches
• Creating custom landing pages with QR codes for easy access
• Using client concierges to scale with intimacy
• Sales page walkthroughs delivered via audio
• Client panel interviews shared through private feeds
• Daily podcast delivery to existing clients for retention
• The psychology behind voice and its 38% impact on marketing and sales

Links Mentioned

• Website: http://www.julieciardi.com
• Instagram: https://www.instagram.com/julieciardi/

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In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch.

Topics Covered

• How Amanda discovered private podcasts through Emily Hirsch
• Converting webinar content into a three-part private podcast series
• The psychology of exclusivity in private podcast marketing
• Building a comprehensive funnel with email sequences, text messaging, and downloadable resources
• Creating urgency through tuition incentives for quick action-takers
• The intimacy factor that makes private podcasts feel like gifts rather than sales pitches
• Why she's made zero changes to her funnel in three years

Links Mentioned

• Website: https://amandakarlstadcoaching.com
• Instagram: @amandakarlstadcoaching
• YouTube: Amanda Karlstad
• Amanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/

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Lindsay opens the “Best Of 2025” series with a candid look at the eight most transformative private podcast episodes of the past year. Hear how this year’s standouts pushed audio beyond lead magnets, building ecosystems where private feeds drive launches, client onboarding, evergreen content, summits, waitlists, and scalable high-touch support. Get a preview of the creative ways entrepreneurs adapted to shifting markets: from async audio summits, to segmenting a single feed into custom lead magnet journeys, to onboarding every new client with a personalized private podcast.

For even more inspiration, Lindsay unveils the newest Hello Audio resource: 101 Ideas for Private Podcasts in Your Business. Whether you’re here for list growth, repeat sales, retention, or just want to see how others are breaking the private podcast mold, this intro episode is your roadmap for what’s possible in 2025.

Topics Covered:

• How Nicole Culver rebuilt her entire private podcast funnel to convert five-figure sales—even as the online market shifted, adding low-ticket offers and tripling her conversion rate from podcast listeners
• Erin Kelly’s “Async Audio Summit” playbook and why hosting summits over Voxer and private feeds brought in nearly 200 new, high-quality leads and strategic partnerships—without live calls or calendar burnout
• Julie Ciardi’s surround sound launch strategy: using private podcasts before, during, and after open cart to pre-frame, nurture, and onboard $320k in program sales
• Michelle Pontvert’s low-lift audio event that re-engaged 924+ subscribers and delivered massive value to speakers and listeners, all with simple, accessible podcast delivery
• Colleen Kachmann’s $150K/month transformation through a podcast-powered funnel that completely replaced the sales call, doubled client trust, and now supports 95% satisfaction and a literal “cult following”
• Amanda Karlstad’s million-dollar private podcast funnel—unchanged for 3 years, still converting at 15%, and a masterclass in the power of audio exclusivity and evergreen nurture
• Michelle Grosser’s 3,000-lead win through a quick, five-part private podcast that made launching a new group program easy, filling her waitlist and automating nurture with zero extra DM chasing
• Ellie Kime’s “choose your own adventure” podcast lead magnet, letting listeners self-identify, get straight to what matters, and feeding back powerful audience insight for future content. A can’t-miss for anyone wanting segmentation inspiration!

Links Mentioned:

• 101 Ideas for Private Podcasts in Your Business

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In this episode, we explore how hypnotherapist Brooke Ansley discovered the power of private podcasting through her own client experience and transformed her entire business model around audio delivery. Discover how she created "Mom Flow Hypno," a $37 private podcast that serves as both a lead magnet and passive income stream, while learning why audio is the perfect medium for wellness professionals serving busy women and new moms.

Topics Covered

• How experiencing a coach's private podcast led to Brooke's audio awakening
• The transition from video-based courses to audio-only content delivery
• Creating separate private podcast feeds for training content vs. hypnosis sessions
• The evolution from weight loss coaching to emotional regulation and stress management
• Developing Mom Flow Hypno after becoming a new mom herself
• Using private podcasts as low-cost lead magnets that convert to high-value clients
• Partner collaboration strategies using private podcasts as gifts
• The comparison between private podcasting and the music industry's direct-to-fan model
• Why audio feels more intimate and accessible than video content

Links Mentioned

• Website: http://www.HappyBodyBlueprint.com
• Instagram: @brookeansleywellness
• Private Podcast : https://brookeansleywellness.kit.com/products/mom-flow-hypno

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In this special "From the Vault" episode, Lindsay and Nora share exclusive training content originally presented to Nicole Culver's Elevate Mastermind. Drawing from data across over 10,000 private podcast feeds and 50 million listens on Hello Audio, they break down the exact strategies that separate high-converting private podcasts from the rest. Discover the myths holding creators back, the Binge Formula for feed design, and the Four P Framework for crafting episodes that move listeners to action.

Topics Covered

• Common myths preventing creators from launching private podcasts
• The Binge Formula: Five feed-level design principles
• The Four P Framework for episode-level content creation
• Real case studies from Amanda Karlstad, Michelle Grosser, and Colleen Kachmann
• Technical features that boost personalization and conversion
• Data analysis strategies for optimizing podcast performance

Links Mentioned

• Nicole Culver's Elevate Mastermind : https://nicoleculver.co/elevate-2025
• Dolby.io integration: https://help.helloaudio.fm/en/articles/10263163-hello-audio-remastering-powered-by-dolby-io
• Super Listener Score feature: https://help.helloaudio.fm/en/articles/10260486-super-listener-score

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In this episode, we explore how Brittany Roberts, founder of The Social Britify, successfully launched her new Instagram Launch Lab program using a unique combination of private podcasts and Instagram Close Friends stories. Discover how she created a "confessional" themed private podcast series that primed her audience for her beta launch, resulting in a $17,000 launch with just 250 leads and a sold-out program.

Topics Covered

• Creating themed private podcast content for launches
• Structuring bingeable podcast episodes for maximum engagement
• Using Instagram Close Friends stories as a training delivery method
• Building pre-launch excitement through confession boxes and audience participation
• Integrating private podcasts with Instagram marketing strategies
• Converting warm leads through intimate, exclusive experiences
• Managing beta launches with limited spots and application processes

Links Mentioned

• Private Podcast: https://thesocialbritify.com/private-podcast
• Black Friday Exclusive: https://thesocialbritify.com/the-warmth-test
• Instagram: www.instagram.com/thesocialbritify

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