In this coaching episode, Nora and Lindsay work with Njeru Nthigah, founder of Business Implementation Academy, to develop a strategic private podcast lead magnet. Discover how to create audio content that meets overwhelmed course creators where they are emotionally and guides them toward a clear implementation path. Learn how to position your expertise to build trust with prospects who have decision fatigue from previous failed attempts at launching their businesses.

Topics Covered

• Understanding the emotional state of overwhelmed entrepreneurs stuck in learning mode
• Identifying the gap between knowledge and implementation for course creators
• Developing the "One to Six" framework approach for client acquisition
• Creating lead magnets that provide structure rather than more information
• Using audio content to build trust and demonstrate methodology
• Addressing imposter syndrome and comparison struggles in marketing
• Balancing valuable content delivery with clear calls to action
• Testing lead magnet concepts with existing clients for feedback

Links mentioned

http://www.businessimplementationacademy.com

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