Debutify Podcast

We have the funnel. A concept we introduced very early on and it continues to be a major factor in the conversations throughout the series. And today we emphasize the importance of the post-purchase part with my guests today, Doron Feder and AfterShip. With over 880 carriers working within the service that should give you an idea of how big a deal this is to your success.

Doron Feder is the Head of Growth & Partnerships of Aftership, an order tracking and SMS solution for ecommerce businesses.

What you and I are finding as we carry on in this series is our ability to piece together insights and advices from previous guests and their niches as our knowledge extends into these different branches. My guest today, Doug Cunnington helps us expand our knowledge base in Amazon affiliate marketing, a combination of other subjects we have explored already. And in all credit to my guest, this is about a fraction of his scope.

Doug Cunnington is a recovering IT Project Manager and spends his time thinking and talking about Internet Marketing, SEO, Financial Independence, and doing cool things outdoors. After 10 years in a corporate gig that ended in a layoff, he went out on his own to learn affiliate marketing and SEO. Doug has been featured all over the web, including CNBC, Ahrefs, SEMRush, Empire Flippers, Hubspot, and more. He’s been to all 50 States, enjoys homebrewing beer, and drinking it.

One of the difficult lines to walk on is finding a way to effectively promote your business and brand, while also coming across as genuine. Thankfully, this does not dwell for too long in the arena of philosophy, because my guest Raul Galera of ReferralCandy joins me today to talk about a tangible solution to this problem. 

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs. ReferralCandy is the leading platform in terms of referral marketing for ecommerce brands. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.

Taxes can be a frustrating and intimidating matter, whether you're a massive corporation or a part timer at a diner, we all have to deal with them. What we talk about today with my guest Alan Chen is a mixture of some practical tips you can deploy to get the most out of your expenses but also a shift in mindset, imagine as tax season rolls around and instead of dreading it, we look forward to it like another Christmas. Impossible? Listen to the episode then answer the question.

Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, California focused on one niche and niche only: Online business owners especially those in the ecom space. 
The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket.

Regardless of what point you’re at in your journey, now would be a good time to learn about Infinite Banking. My guest today, Sarry Ibrahim, has dedicated the better part of his life to helping others in the fields of health and law, he’s now brought this mission to the ecommerce space and we’re a lot better off for it. What surprised me about this is, the term infinite banking evokes images of a grandiose concept too far out of reach for many, but in actuality it’s well within anyone’s grasp and I mean anyone, you’ll see why. 

Sarry Ibrahim’s business is to help high net worth individuals, real estate investors, business owners and retirees grow and protect their wealth predictably and safely. As a Financial Consultant, Health and Life Agent, Sarry has cultivated a reputation for putting his clients first, no matter what. He prides himself on attending all client meetings without expectations or preconceived ideas to ensure that he is solving his client’s problems. That’s the value Sarry offers.

Once in a while we get to see a combination of classic and modern in a way that more than sounds good on an ad. My guest Andrei Negrau of cartloop.io is co-founder of a unique take on the SMS concept; essentially, someone is on the other side of the text acting as a salesperson on behalf of your brand. Pretty innovative I have to say, so have a listen and see for yourself if this is the right fit for you.

Andrei has almost a decade of building online business. Starting with building local online stores, Andrei went on building a global ecommerce brand with customers in over 100 countries. After his brand being acquired in 2018, he co-founded Cartloop, the conversational text messaging platform which helps online brands drive revenue while building delightful customer experiences.

As time goes on, I wonder about the experience of up and coming generations, what will your work experience look like, what will be on your resume? I ask because our guest today Zain Shah has a wide array of experiences coming from the retail/brick and mortar sector which teaches valuable lessons and has a keen influence on what he does today. 

Zain Shah is a full-time seller on eBay, Amazon and Shopify. He makes Youtube videos about making realistic passive income streams.

Crucial to the success of ads, and not just FB ads but advertising altogether is that precious formula we should all know like the back of our hand; hook, old bad / new good, benefits, CTA. What I found a particularly insightful takeaway from my guest today Jason Gan of the Tribeup academy is the idea of taking this formula and parsing it out over a set of videos to make each section more effective. For my long time audience, this is where understanding the basics leads us to being able to take that understanding and apply it to more in depth concepts. 

Jason is a Facebook Blueprint Certified Professional since 2017, and Facebook Preferred Marketing Partner. He has helped over 5,000 individuals and over 200 brands navigating success in Facebook advertising.

When your peak customer service hours are the time before work, after work, and weekends, you know you’re working alongside some highly motivated and dedicated entrepreneurs. Simon de Raadt of HyperSKU has spent a major chapter of his life in China, where his own independent spirit was called to. If you’ve been wondering what the company is all about have a good listen as their mission is as genuine as the clients they serve, people such as you or I. 

With a background in Business Economics, IT and Logistics Simon de Raadt has been living in China since 2011. Besides being a shareholder in multiple companies he is currently full-time involved as Vice President at HyperSKU. HyperSKU is helping global online sellers with their sourcing and shipping from China. At HyperSKU Simon is focused to help a Chinese E-commerce start-up to go global.

My talk today with Polina Kolikova is about Growave, an all in one marketing platform for your ecommerce business. We spend the hour today touching on the key relationship between customers and sellers, while also discussing the relationship between the different products available within Growave. The advantage of several individual apps contained within one ecosystem is hard to ignore, so have a listen and a good think afterwards. 

Polina Kulikova is a PR and content manager at Growave, an all-in-one marketing platform for Shopify stores since 2014. Growave's features include loyalty, reviews, wishlists, social login, Instagram and UGC.