Debutify Podcast

Matt Panek of SalesGenomics utilizes his psychology background to help understand not only the customer but how to run a business. In this episode, we talk about how the front facing structure sets it apart from other ad agencies. SalesGenomics more deftly integrates each department while also making sure the employees are happy and productive. 

Matt Panek is an eCommerce Entrepreneur & Co-Founder of SalesGenomics, a 70+-people Facebook Partner Forbes-Featured eCommerce Growth Hacking Agency spending over $1mln monthly on ads. Matt has over $35mln in sales for clients in 2020 alone as well as multiple 7-figures for his own eCommerce businesses. He likes water sports, cats and kimchi.

I admit one of the most difficult aspects of a business is not knowing what danger I could be in, from a liability standpoint. After my conversation with Andrew and Mark Pierce of CloudPeak Law, I heaved a huge sigh of relief. It turns out that there are people on our side in ecommerce that can get your business structured in such a way that you can focus on your work and know that, unless you do something egregious, only your business fails, which of course is still a massive blow to you but that's where it should stop. 

Mark Pierce is an attorney, an accountant and the owner of Cloud Peak Law. From being an entrepreneur, Pierce has undoubtedly gained a deep awareness of what it takes to run a successful business. Combine that with his experiences as an attorney and CPA, and Mark Pierce becomes the proverbial “triple threat”.

Andrew Pierce is an independent asset protection consultant and the creator of WyomingLLCAttorney.com. Having personally formed over 5,000 LLCs for his clients, Andrew can safely be called an expert on both LLC formation and entity protection overall.

My guest today Jhameela Ghan is positioned interestingly in that she’s both a merchant with her store Alora and also works for fera.ai, an aesthetically driven review platform. It’s interesting in the sense that so far I talk to guests who have one of the two but not both. Jameela was an absolute joy to talk to and you can see quickly how her work is an extension of her energy. 

Jameela is the owner of the jewelry store Alora Boutique and the marketing manager for the Product Reviews App, Fera.ai. You can find her on the interwebs on LinkedIn and Instagram.

We’ve discussed running stores successfully for some time now, but one subject we haven’t broached too much on the program is the exit. My guest today Ethan Dobbins tackles this subject head on and it’s an important one to consider, it's possible you wouldn’t see any major gains until it’s sold. At 19 of this recording, Ethan sets an example for how to condition yourself to handle business at this level and where to take your career into the future. 

Ethan Dobbins is a serial eCommerce entrepreneur and Founder of Dropshipping Warriors, an e-commerce learning program that teaches entrepreneurs how to start their own e-commerce business.

One thing you may have inferred about me, my long time audience that is, is I consider myself an artist. It’s a generalization I admit, but it’s a title I am proud to add to my rolodex. My talk today with Aaron Cox is all about art, and the work he does is admirable in helping some incredibly talented people make their way into the business world. You’ll hear, among a lot of insights into the art world, a key reason why having your own platform is essential, a takeaway I value a great deal as well. 

Aaron Cox have always loved drawing. His goal to help as many struggling artists to find their niche and make a career out of their passion for the arts. He created ArtWithAaron.com to give his friends and the art community a voice to break away from the stigma of “starving artist”. With his website and YouTube channel, he hopes to shed light on some of the most talented people in the art community and change the lives of as many struggling artists as he can.

As my recurring audience knows, I'm a big fan of print on demand, namely because my partner is a talented artist and I’m too industrious not to want to put that to good use. There I said it. My guest Raitis Purins is head of a marketing division with roughly as many people in it as our whole company here at Debutify. There’s a lot of work to be done in the ecommerce space to bridge the gap between mainstream, household names we’ve known for years and the ecommerce industry. And printful is a treasured asset with the resources you can use to make a case for it yourself.

Printful is one of the industry's leading print-on-demand drop shipping businesses with more than 1600 employees and nine fulfillment centers in North Carolina, California, Mexico, Canada, Latvia, and Spain. Raitis joined Printful in 2016 and has since continued to lead and execute the company's winning marketing strategy, and successfully scale the marketing team from 5 to 80 people. He is responsible for content marketing, SEO, PPC, CRO, PR, and affiliate marketing.

My guest today Bernardo DaVinci is a salesman in every sense of the word, in researching his Youtube I found, among his most compelling content, real time video on cold calling, an art form some might not consider but in reality can be monumental in bridging the gap between traditional business and our industry. We also get a chance to hear from someone who’s been a Debutify user for some time now and we can never have too many genuine testimonials.

As I say numerous times on our program, as I continue to learn more about the industry it opens up new avenues of study. My guest today Jeffrey Ho wanted to bring one such revelation to the table, about what to do if or when the time comes to make a change, whether that’s heading into ecommerce, a common theme on the show, or heading out of it into another area, which as our guest puts it, has less to do with success and more to do with the pursuit of growth. 

Jeffrey has been in the E-commerce and Dropshipping space for 2 years. Since 2020, he has moved on to pursue other career opportunities in the digital industry to learn more about the technical and project management aspects of E-commerce and other digital platforms and solutions. Jeffrey has been featured in other podcasts and interviews such as Oberlo, and plans to get back into the realm of E-commerce in the near future. To find out more about Jeffrey, you can watch his videos via. YouTube or follow him on Instagram.

One of my favorite parts of doing this show is, while it’s an honor to deliver truckloads of value, most of which I’m implementing in real time, slowly but I’m doing it. We also get a chance to talk about the mindset and motivation that compels us to exit the system most of us are born into and take the reins. My talk with Kyle Plummer is all about that. It gets to the core of a simple question I should be asking more often “If you want to be free, what’s it going to take?” 

Kyle Plummer is a 29-yr old ex-corporate pawn who turned internet entrepreneur. He has built multiple 7-figure dropshipping businesses from scratch over the last 5 years. You may have seen Kyle featured in publications like Yahoo Finance, Business Blurb, ABC, Fox, Or The Top 30 Entreprenuer's list. Kyle helps thousands to make money online through YouTube, paid courses and 1:1 mentorship.

Here’s something I didn’t think too much about before my talk today with Christian Lovrecich, I always imagined the big companies at the top, provided they’re not in direct competition like Apple and Microsoft, would largely get along. Turns out I am super wrong and I find it utterly delightful. Christian Lovrecich is a master of FB advertising and his expertise on advertising as it stands today is too important to pass up on. 

Serial entrepreneur? Advertising & digital media expert? Podcast host? Youtube celebrity in-the-works? The truth is, one could say, Christian Lovrecich is the closest thing to a digital renaissance man.  He’s currently on a mission to not only help businesses scale from 6 to 7, 8 figures (or higher), harnessing the full power of Facebook ads through innovative marketing strategies.