Debutify Podcast

My favorite part of my interview with Farhad Hossan was when we got into Affiliate marketing, this absolute workhouse lit up when he got to talk about something he’s truly passionate about. Affiliate marketing is something we’ve gotten into here and there on the show, so I expect my recurring audience to also check out my interview earlier on with Paul Mottley as a basis for understanding what it is. Farhad is an expert in the field as well, and if you’re keen on doing affiliate marketing I strongly recommend looking into what he’s using. 

Farhad Hossen is an expert on SEO, Facebook Ads, and Affiliate Marketing. He is also a Google Ads Certified Professional. He started doing SEO on Upwork since 2009 and has been doing dropshipping since 2014.

It’s great to see what my guest Leo Cousineau has pulled off already, demonstrating an inspiring work ethic and drive. While a lot of our guests turn to Youtube as a way to grow their platform as ecom influencers, what makes Leo distinct is how long he’s been an active Youtuber prior to jumping into this industry. I observed that being a prolific video content creator is a great means to instill consistency since one becomes responsible to an audience.

One of the newer concepts I had formed for my own view of the world is the idea of bedrock, similar to “rock bottom” but in a positive sense, if one fears being at their lowest point, then one should raise that point. With this in mind, our talk with marketing extraordinaire John Crestani explores the relationship between our place in the world relative to those above and below us, and addresses the very human fear of elevating ourselves at the risk of ending up somewhere lower. John’s particular innovative approach, in addition to making the most of our digital industry, has also paid great respect to what was prior established, seeking guidance from those who paved the way and the methods they used to get there. More specifically, those who retired and aren't necessarily being sought out for knowledge by other innovators or heck even a show like ours and using television to seek a market relevant this very instant.

Born in 1987, John Crestani has accomplished a lot in his twenty-nine years. After a number of years of trial-and-error of building his internet business, Crestani finally managed to create a multi-million dollar business, met his wife, and travel the world. His family now lives on a small ranch in Malibu California, where he continues to grow his company and develop software, from an extremely customer-centric approach, based upon the guidance of his advisor, ex-Slack CMO Bill Macaitis.

Kurt Prosser of Easton Digital gives us a primer on the state of Google ads and what to expect from the platform in the coming year. What you want to see in an agency is that they are willing to attach their overall well being to the wellbeing of their clients, in tangible terms they use a % sharing system and offer some of the most up to date methods to stay on top of some of the most competitive markets out there. 

Kurt Prosser is a former engineer and Ohio State MBA grad who turned analytic marketer. He owns multiple Amazon brands selling over seven figures annually, and currently is Managing Partner at Easton Digital. Easton Digital is a Premier Google Ads Agency and Shopify Expert Agency that changes the way small to midsize Shopify stores grow their sales and profits with Google Shopping and Bing Shopping. Easton Digital’s KTC Method™ and performance based fee structure have helped grow over 1,000 Shopify stores since 2013.

Wiio in many ways represents the future of this industry, from its endorsement by top level Ecom expert Steve Tan, alumni of this show, its 150+ personnel onboard, its over 25,000sq meters in warehouse space, to name a few key features. We speak to Tebo from their sales side and get insights into what are the core building blocks of running this business successfully, raising the bar for the industry and also what life is like within their walls. Wiio is one of the many options we have to enhance our ecommerce brand and I strongly recommend giving them careful consideration.

My guest today, Arturo Knight hails from the music kingdom and has been a beacon of light for a lot of prominent figures in that space in need of some contemporary assistance. As I continue to add pieces to the ecom puzzle, a pivotal takeaway from today’s lesson is that the freedom you can achieve is viable no matter where you are, music, culinary arts, dentistry, ecommerce or more fundamentally commerce, more fundamentally trade, more fundamentally problem solving, is the pathway to freedom and being the master of your life. Not only is its own industry, but it supports other industries where they falter. There’s a lot of inspiration in this episode so I hope you enjoy it. 

Arturo Knight is an innovative and influential Entrepreneur, Influencer, E-commerce Mentor and Pro Musician. Arturo has been featured on Forbes, Entrepreneur, and Fox for his achievements. Arturo has appeared in films including “Our Brand is Crisis” with Sandra Bullock, Netflix’ “The Dirt: A Motley Crue Story”, ABC’s American Crime and “Everybody Wants Some” the Dazed and Confused Sequel. He currently plays in Heavy Metal Band Jessikill.

What’s meaningful about my guest today Daniel Tejada of Straight Up Growth is that when I viewed some of his content elsewhere he had attuned to the structure of that show to best serve that audience, and did so again with us today. Daniel gives us much needed insight into how important it is to be flexible and adaptive to each of their clients needs, handle high level pressure and optimize the return on investment when doing business on Amazon. 

Daniel Tejada is an Amazon Strategy expert. He spent almost $15 Million on Amazon ads and helped his clients do over $500 million in sales on Amazon. Daniel has been featured by various advertising publications such as Digiday and Amazon.

This is by far the longest episode of Ecomonics to date, and is as significant as they come. As you listen, you’ll notice I don’t say much, part of that is unfortunately we were experiencing a latency delay making it difficult to time any interjection but also because frankly my guest today Greg Halpern speaks with such resonance it’s impossible not to want to just hush up and listen, so that’s what I did. Greg moves about into multiple subjects ranging from his formula 4 protocol life advancement program, MAXD audio enhancement software, but also key moments that revolutionized his business as well as his life’s ultimate mission. His life is an experience unlike any other and it’s a privilege to share in some of that, so do as I did, open your mind and prepare to rethink a lot of what you know.

Greg Halpern is a Personal Health Consultant and Practitioner. He is the author and publisher of Self-Improvement Books. He has survived 13 documented near-death experiences and received the Universal Insights that became Formula 4 Protocol. He’s also the Chairman/CFO of MAX-D Audio.

One of the reasons why I encourage new listeners to go to the beginning is so that their own understanding and progress mirrors mine. In the current state that I’m in it was a delight to be able to engage, my guest today Simona Ferrazza at my current best, I was happy to talk to her about Yakkyofy, an Italian based dropshipping service nearly requisite with the needs of my own circumstance, which is saying a lot because it’s not the first dropshipping service I’ve talked to, or even the first Italian one. A lot of close calls I’ll say that. In this episode we cover everything we could think of, and then some, to introduce Yakkyofy to you, the discerning listener so enjoy and think carefully about your own needs too while you’re at it.

Simona Ferrazza, CMO of Yakkyofy, has more than 10 years experience in Marketing and Communication. She's a Sinologist, 37 years old, born in Italy, Italian, English, and Chinese speaker, she lived and worked for more than 5 years in Beijing, China.

Jonathan Ng of Singapore adds another unique set of views to the ongoing conversations we share in on Ecomonics a Debutify Podcast. Jonathan has blended a distinct set of experiences including military service, reality warping photography and of course his highly successful Media Marketing agency OXG media, built to take on the most competitive of clients. Among the many insights that impressed me, I was especially taken by his view of finding the right angle to market a product, and that it’s up to you the seller to make a winner happen.