Debutify Podcast

What I was curious about with today's guest, Kailah Lawson, were the varying institutions she’s been involved with such as, government and entertainment. Bound together via her expertise on branding and public relations. Kailah is a highly motivated expert of her craft, and we get to run a wide swath of questions past her. When we get guests such as her, it's important that we learn what are the commonalities and differences when it comes to doing what we do in different parts of our society. So listen up.

Kailah Lawson is a Public Relations Practitioner, Branding Consultant, Publicity Coordinator and the CEO of Kailah Lawson LLC, a full service branding agency specializing in public relations and branding. Kailah has had the chance to work with Florida and Georgia Legislation, Disney Pixar, A24, Warner Brothers, Rare Sound Studios and various entertainment and lifestyle brands.

Wow. There's no shortage of time spared for our big tech companies like Amazon and Facebook. Whenever we get a chance to talk local, we take it. Aaron Pearson of BitBranding provides an all-in-one service to local heroes. We go over the essential to branding and cover what are the differences between local and international businesses. If you're not into world domination and I don't blame you, the overhead is nuts. Want to go a more proximity based approach? This episode is one for you. Enjoy.

Aaron Pearson is the Co-Founder and Managing Director of BitBranding, a digital marketing company in Allen, Texas helping small business succeed in the digital world. From social media ad campaigns to dynamic websites and eye-catching design to engaging content and training, BitBranding brings every aspect of the process under one roof.

When I met with today's guest Paul Lee, it was lucky for me that I had made some progress on my own store, and I was able to pick his brain about what to do next and how to do it. A key takeaway I'll just share with you off the bat is grouping tasks to get them by type. Such as doing all your testing in one go, giving your gears some shifting more than they have to. I know they're masterclass and drop shipping and e-commerce for the books. Come on in.

Paul Lee is a 7 Figure Verified Shopify Dropshipper, Facebook Ads Expert, Dropshipping & Branding Consultant, and a Personal Mentor. He is also endorsed by Oberlo.

Teachable.com is one of the educational platforms we learned about in recent weeks. Without trying, we ended up having a whole run of them. So capping off the unofficial education week is chief technical officer and Noah Pryor. In this episode, we compare the teachable platform to the other platforms we looked at, Skillshare and Udemy, and find that teachable prioritizes the teacher first and foremost, it keeps their own presence as a platform to a minimum. As always, I recommend listening to the show in order. A heavy ask, but assuming you have, and you've gotten to this point, I think you'll walk away from today's episode with a much clearer idea of where you want to teach and where you want to learn.

Noah Pryor is the Chief Technology Officer at Teachable, an online course creation platform that allows users to create and sell online courses to teach what they know. It is founded in 2014 and located in New York.

My first impression of today's guest, Alex Genadinik, started with this t-shirt brand, Wave, if you like. A small but significant gesture that can sprawl out into a lot of good, depending on the day and the weather. We also get some insights into Udemy, one of the teaching platforms we cover in recent days, Alex is one of the best on the platform. And it shows that regardless of what you do, there's some more for you to share that to your benefit and to others as well. As long as you're at least one step from the first, it doesn't take as long to get into, as you might think, have a listen.

Alex Genadinik is a serial entrepreneur, 3-time Amazon bestselling author and a top Udemy instructor with 300,000+ students. His courses range from topics like entrepreneurship, marketing, and personal development. He is also a long-time business coach having coached over 1,000 people over the years.

Fair warning. This episode of Ecomonics, a Debutify podcast, contains spoilers for the popular television show, Dragon's den of which today's guest Torin Hofmann was featured on. How can a show like that be spoiled? Funny. You should ask. I was wondering about that myself. In addition to the aforementioned revelation, this episode also proves what we are capable of when we go online to learn something, kept obscure by design and be compelled to then teach it ourselves.

Torin Hofmann was born and raised in Calgary, AB. After meeting one of his business partners at MRU, Torin grew Burgundy Oak from zero to reach 650 stores across North America and over One Million in revenue per year. Along with assisting clients reach their advertising goals, Torin also runs multiple e-commerce stores and a YouTube Channel.

Hassan Aanbar was great to talk to. His knowledge of SEO comes from a long legacy of experience. Having seen firsthand how this essential tool has developed over the years. In addition, his story of coming to the West, speaks to the benefits of a world growing in connectivity. Remember the key to SEO is that this is a tool to attract those who are looking, not those waiting to be found.

Hassan Aanbar is the founder of Bright Leads Media, a marketing agency specialised in helping small- and medium-sized businesses with their SEO and email marketing strategies. On average, clients report a 30% to 45% increase in revenue when they implement a solid SEO strategy along with email marketing.

Daryl Rosser, our guest today, has gone on record to say that while he considers himself introverted, he still put himself out there in a big way by interviewing key experts in the SEO space, a subject we've touched on, but are able to broach more in depth thanks to his appearance on our program. Starting from humble beginnings, driven to step into the future unfolding before us, his knowledge is battle tested, and his content on Lion Zeal is guaranteed to open your eyes to a whole new piece of the ecom puzzle, so go nuts.

Daryl Rosser is an eCommerce SEO agency owner, SEO consultant, SEO services provider, and basically does all things SEO. He's built his own sites up to millions of visitors, ranked for one-word keywords, and trained over 1,000 SEO agencies.

Uzair Kharawala talks about what you can do to be viewed in the best light by Google, between his company's years of experience and Google certification, working with them means working with the best. Uzair and I talk about what it was like adapting to this industry early on and what it's going to take to continue to adapt going forward. Uzair is uniquely positioned as a forerunner in the video ad game. And I strongly recommend listening to his methods or, and you know what, getting him in your corner is not such a bad idea either.

Uzair Kharawala, runs SF Digital Studios along with his wife, Farzana. Their business was founded back in 2002, and they specialise in helping businesses with their online marketing via Google AdWords & Youtube.

After having a brief, but life altering stint in background acting. It's a treat to talk to someone in the field who still has connections to the film industry. And as well, it takes that premium experience to our world of e-commerce. Judson Morgan runs butter, a premium video advertising service that comprises everything needed to make top of the line content that converts and tells a unique story. Additionally, frankly, it's just a joy to share conversations with people who are so firmly in meshed in the creative side of our business. Have a good listen.

Judson Morgan is the CEO of Butter, a video agency that aims to help people execute their vision, strengthen their brand and drive results to meet their goals. Butter was founded back in 2010 and has become a premium video advertising agency renown across many industries.