Maria Fujihara and Sinai Technologies are turning sustainability into a value driver with enterprise software that measures, prices, and reduces GHGs for the planet’s heaviest polluters.

My guest today is Maria Fujihara, Founder and CEO of Sinai Technologies.

Sinai Technologies is a VC-backed enterprise software company that measures, analyzes, prices, and reduces GHG emissions for large companies.

In addition, Maria is the former:

• Coalition Advisor for Project Drawdown
• Technical Coordinator for the Green Building Council in Brazil
• Participant in the Global Solutions Program (GSP) at Singularity University

In this episode, we talked about:

• Her origin story, coming to the US from Brazil with nothing, and then raising $40M and employing 60 people
• How they chose to work with some of the world’s biggest polluters
• Her work to find cultural and business alignment with her carbon-intensive customers
• The challenge of stranded assets for large corporations
• How their SaaS solution helps companies understand and take action on decarbonization
• The role of TCFD and CDP in GHG reporting and corporate governance
• How her company moves sustainability from a cost center to a value adder
• What it’s like being a woman CEO of a VC-backed company
• The HeartMath Institute and the connection between the heart and the brain
• Recommended books
• And lots more

Hope you enjoy it!

And give Maria a shout-out on LinkedIn, Slack, or Twitter by sharing this podcast with your people.

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