Decision Intelligence

In this episode, Luis Gonzalez, Global Supply Chain Director at Becle, the company behind the Jose Cuervo brand and the world's largest and oldest tequila producer, discusses how the company is using decision intelligence to transform its global supply chain. From dynamic forecasting to expanding into perfect order, Luis shares how Becle is building a more connected, data-driven value chain to support rapid global growth. He discusses the changing dynamics of the beverage alcohol industry, lessons learned from deploying decision intelligence at scale, and how Becle is improving forecasting, inventory management, customer service, and operational decision-making across more than 80 countries. Whether you're interested in AI, supply chain planning, digital transformation, or decision intelligence, this conversation offers practical insights from one of the industry's leading global brands.

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Key Takeaways:

• Becle scaled dynamic forecasting from its largest market to 92 countries after strong early results, cutting forecast error in half within the first year and creating a foundation for more mature global planning and integrated business planning.
• Becle is now moving from forecasting to execution with its Perfect Order initiative, connecting Aera with SAP to automate high-frequency decisions. Global Supply Chain Director Luis Gonzalez says about 60% can already be made autonomously, with human oversight as teams build trust and policies determine what can safely be automated.
• The bigger shift is from data-driven to decision-centric. Decision intelligence helps companies move beyond having more information to understanding consequences, evaluating trade-offs, and making better decisions closer to the point of impact.
• The next frontier is organizational, not just technological. Companies are still structured around the speed of older technologies; those that pull ahead will redesign how they operate to take advantage of the speed decision intelligence enables.

Download the Gartner Magic Quadrant for Decision Intelligence Platforms here!

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AstraZeneca, a global, science-led biopharmaceutical company focused on developing life-changing medicines, is using decision intelligence to help build more resilient and self-healing supply chains. In this episode, Arun Krishnan, SVP, Global Supply & Strategy, shares how AI and human expertise are transforming clinical and commercial supply chain operations, enabling faster, more informed decisions and creating a continuously learning operating model that helps ensure medicines reach patients when they're needed most. The conversation explores operational leadership, human-machine collaboration, and what it takes to scale decision intelligence across a global enterprise.

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Gartner Magic Quadrant for Decision Intelligence Platforms

AeraHUB 2026 the Decision Intelligence Summit - brings together enterprise leaders to see what it means when a single platform identifies problems, recommends action, and executes thousands of decisions across your operation, continuously, at scale.

October 27 & 28, 2026 - NYC

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As AI reshapes the workforce, education must evolve just as quickly. In this episode, Jennie Sanders of Western Governors University, the nation’s leading competency-based, online university, shares how decision intelligence is being scaled to transform the student experience — enabling personalized learning, proactive engagement, and better decisions at scale. Now in use across thousands of learners, Jennie discusses what it takes to improve student success and graduation outcomes, advance equity, and rethink how humans and systems work together to serve the student of the future.

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Gartner Magic Quadrant for Decision Intelligence platforms

As AI reshapes supply chains, leadership is evolving just as quickly — driven by the rise of decision intelligence. In this episode, Florian Selch, CEO and Co-Founder of Masters of Supply Chain, shares perspectives from the global network of leaders he has cultivated across industries. Today’s organizations face a new mandate: turning insights into action by evaluating technologies, identifying high-impact use cases, and building trust in AI-driven decisions. As companies scale AI, the challenge is not just automation, but rethinking how decisions are made, executed, and improved over time to drive meaningful results at scale.

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Download the Gartner Magic Quadrant for Decision Intelligence Platforms 

Listen to the Masters of Supply Chain Podcast here

Decision intelligence is already proving its value in supply chains, driving measurable improvements in service, cost, sustainability, and resilience. Yet unlocking its full potential requires organizations to rethink how teams work alongside intelligent systems to deliver outcomes at scale. From trust and governance to cybersecurity, evolving roles, and customer experience, supply chain digital transformation expert Sasha Koff shares what it takes to move beyond the real barrier — people — and enable effective human-machine collaboration and impact across the enterprise.

Download the Gartner Magic Quadrant for Decision Intelligence Platforms here!

AeraHUB26 - The Decision Intelligence Global Summit
Oct. 27 & 28, NYC & Virtual

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Gallo, a family-owned, global leader in wine, spirits, malt beverages and ready-to-drink products, is scaling decision intelligence across its operations. In this episode, Gallo Chief Information Officer Robert Barrios joins Fred Laluyaux to share how that journey is unfolding. From faster decision cycles and higher productivity to improved fulfillment and reduced waste, we’ll explore how Gallo is delivering early results and building momentum — and how agentic AI will shape the next phase of innovation.

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Gartner Magic Quadrant for Decision Intelligence Platforms

Alcon, the global leader in eye care, is using decision intelligence to connect and optimize planning, manufacturing, logistics, and customer service — building a more resilient, modern supply chain. In this episode, we explore how Alcon is orchestrating real-time decisions to deliver on the customer promise: dynamically confirming orders and inventory availability, and centrally coordinating scheduling across its logistics network. The result: lower costs, stronger service, improved production reliability, and freed-up working capital.

Access the Gartner Magic Quadrant for Decision Intelligence Platforms report here!

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Coca-Cola Southwest Beverages is a subsidiary of Arca Continental — one of the largest Coca-Cola bottlers in the world. Coca-Cola Southwest Beverages is using decision intelligence to help prevent stockouts across a vast, fast-moving supply chain. In this episode, we explore how the team is identifying risks earlier, improving fill rates, reducing costly expedites, and freeing planners to focus on higher-value work. We also look ahead at how Arca Continental plans to scale decision intelligence across its network — and what that will enable in the years ahead.

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Key Takeaways:

1. Supply chain decisions were breaking down under data volume alone: seven planners each manually reviewing 3,000 spreadsheet lines a day, 8 million lines total, made accurate decision-making effectively impossible without technology.
2. Decision intelligence exposed hidden interdependencies: planners sitting in the same room were unknowingly working in silos, sourcing from the same places and impacting each other's regions without realizing it.
3. Early results outpaced expectations, with a 25% improvement in cut cases from what the team still considers an early-stage deployment.

Castrol is advancing its decision intelligence journey — improving agility, freeing working capital, and strengthening collaboration across its global supply chain. In this episode, Chief Supply Chain Officer JP Lebudel shares how the company is scaling impact, building adoption, and shaping a data-driven culture for the future. 

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Avantor is beginning its decision intelligence journey — setting the stage to transform how life sciences supply chains operate by rebalancing inventory, streamlining procurement, and strengthening resilience. In this episode, we discuss how the company is building the foundation for adoption and long-term impact.

Jared Guckenberger is Vice President of Global Supply Chain at Avantor, where he leads strategic initiatives to optimize inventory, logistics, and procurement across the company’s North American and European operations. With a strong track record in operations and digital transformation, Jared drives improvements in efficiency, risk reduction, and end-to-end decision-making. His leadership helps shift Avantor’s supply chain from reactive modes to proactive, data-informed strategies — connecting tactical execution with long-term value. Previously, Jared held senior roles in supply chain and continuous improvement, leveraging analytics, process reengineering, and cross-functional collaboration. He has also led efforts in advanced planning systems and scenario modeling to support more resilient and dynamic operations.

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Resources:

White Papers:

Prescription for Excellence: Decision Intelligence in Modern Pharmaceutical Operations

Transforming the Clinical Trial Journey with Decision Intelligence