Grow Your Credit Union

Declining Auto Loans, The Quest for Deposits, and The Silent Killer of Small Credit Unions


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Is the Auto Loan Market Breaking Credit Unions? With auto loan portfolios declining at record rates, credit unions are facing tough questions about their reliance on this market. Rising interest rates, changing consumer behaviors, and the younger generation's shift away from car ownership are reshaping strategies. From HELOCs to small business loans, discover how credit unions are adapting to fill the gaps.

The Quest for Deposits: Cannabis, Cross-Selling, or Something New? Attracting deposits is becoming a steep climb as credit unions grapple with cost-of-funds challenges and rising competition. Unconventional strategies, including cannabis banking, cross-selling, and small business lending, are explored alongside hard lessons learned in ALM mismanagement. Are credit unions ready to compete with bigger institutions—or does a new playbook need to emerge?

Succession Planning: The Silent Killer of Small Credit Unions Succession planning remains a persistent problem for credit unions, with issues ranging from board missteps to CEO complacency. Innovative approaches like fractional leadership and executive lending programs offer fresh perspectives on how small credit unions can prepare for the future.

In this episode, hosts Joshua Barclay and Becky Reed welcome guest Jon Hernandez, CEO, CalCom, Mattel, Nikkei & Mabuhay CUs to discuss how credit unions can address these critical challenges—and chart a sustainable path forward.

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