NASCAR TV ratings have been on a steady decline since 2008. NASCAR president Steve Phelps has an ingenious solution to their declining popularity. Steve Phelps has decided that alienating his core audience will lead to growth.

We discuss declining NASCAR television ratings since 2008...and explain why NASCAR is on the decline. We talk about their marketing strategy with Bubba Wallace backfiring...and how NASCAR squandered an opportunity to make Brandon Brown their biggest star.

We explain why NASCAR continues to distance itself from Brandon Brown...and how it's leading to resentment with the NASCAR audience.