Decoding Commerce

Decoding Commerce

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Decoding Commerce episodes

  • #20 Talk with Club Brugge | How to become an e-commerce champion?

    No sweat. No glory. This is the slogan of Club Brugge - the most popular sports brand in Belgium. Founded in 1891, it won 17 national titles. One of their other missions is to create a unique customer experience for fans and professionals. 

    In today's episode of "Boost your e-commerce business," our guest is Gauthier Vervaeke. He is the Head of Merchandise & E-commerce of Club Brugge for almost 3 years. We are happy to dive deep into all different aspects of e-commerce for sports clubs compared with traditional companies. 

    Why is feedback of their community the most essential asset for creating top-quality products? Gauthier will let us know some of the secrets behind providing the best customer satisfaction. 

    We'll talk about the effect of losing and winning on weekly revenues and how Gauthier sees the club's future. 

    Let's all together remember the name of the game! Grab a cold drink, and don't miss our talk! 



    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    41 min
  • #19 Talk with Dwarfs | The Biggest Marketplace buyer in Europe

    Diamonds are one of the most precious minerals on the planet. They have unique characteristics, especially after grinding by top experts in the industry. 

    What if we tell you that your marketplace brand is a rough diamond that could turn into a million-dollar successful project in the right hands? 

    Today, we have invited one of the experts who can notice your company’s high potential and give you the actual steps to grow faster. 

    We are happy to welcome Demian Beenakker - Founder and CEO of Dwarfs. Founded in 2021, the company is the European No.1 marketplace buyer with 200% growth year-on-year on e-commerce accounts. 

    Demian will tell us more about their definition of Marketplace Diamond. We will follow these brands' acquisition process, which takes less than 35 days. It is curious to hear why Dwarfs' growth strategy is focused on all European marketplaces but does not include an omnichannel one. 

     If your brand is ready for the next step in its evolution but you, as a Founder, don't have enough capital or knowledge, Dwarfs is there to help you. 

    Have a comfy seat and enjoy the conversation!

     



    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    53 min
  • #18 Deep Dive with Venly | How to scale in e-commerce with crypto?

    Do you remember the first time you heard about cryptocurrency? In 2009 when Bitcoin turned into legal reality, the possibility to use virtual currencies was still science fiction.

    Today crypto ecosystem is the "lucky star" for many people worldwide. Blockchain systems are getting more and more comprehensive for businesses and ordinary users.

    How does this affect e-commerce, and is this virtual currency popular among online traders? To answer these questions, we have invited Yan Ketelers - the Chief Marketing Officer of Venly.

    Founded in 2018, Venly's mission is to deliver user-friendly crypto solutions and help businesses to scale faster. Yan will tell us more about his passion for Web3 and why he joined Venly.

    We'll dive deep into Non-fundable tokens (NFTs), metaverse, and gaming as the main characters in the crypto community. The cherry on top is Venly's integration with Shopify. Launching the first peer-to-peer NFT marketplace on Polygon POS technology, Venly is an innovator from a new generation!

    Where is social media presence in this equation? Make sure you are away from distractions and enjoy our talk with Yan!

    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    49 min
  • #17 Deep Dive with UpsellPlus | A deep dive into Shopify’s ecosystem

    What is the first thing that pops up into your mind when you hear “e-commerce”? For some of you, it would be Amazon, but it has the name Shopify for others. 

    For the last few years, Shopify has grown incredibly fast. A lot of entrepreneurs count on the platform to build and expand their online businesses. 

    The next guest of “Boost your e-commerce business” is one of them. Jaap Vergote was born in Ghent, Belgium. Nowadays, he lives in NYC where he is building apps for Shopify Plus. 

    The road to success for Jaap started within 2015 when he got his first Sales Development Representative job at  Showpad, one of the most successful tech startups from Belgium. Fast forward 7 years later, he is now living in NYC where he developed his own Shopify Plus app called UpsellPlus. 

    We will talk about these exciting years of ups and downs and dive deep into the Shopify ecosystem.

    What is UpsellPlus doing, and why do you need it in your life? All the answers we’ll have from Jaap and his inspiring story. 

    Don’t miss a minute and enjoy the ride! 



    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    44 min
  • #16 Deep Dive with Odoo | Next move on e-commerce and websites

    Do you remember all the fairy tales about magical unicorns? This creature is a symbol of purity, simplicity, and power.

    Today, at the “Boost your e-commerce business” podcast, we will talk about a real unicorn that will make its next big move in e-commerce and websites. Our guest is Clément Watthez, the Website & e-Commerce Business Developer of Odoo.

    As we mentioned in our previous episode, Odoo is a Belgian high-level all-in-one business management software. It combines accounting, event management, website creation, and manufacturing features.

    Clément will zoom in on his own experience with CMS and Odoo in particular. We will know more about the main idea behind the platform and why its CEO and Founder Fabien Pinckaers decided to create it as an open-source system.
     
    We will run through all the challenges facing Odoo and its ecosystem. How is it possible to maintain a user-friendly, drag and drop platform and complicated e-commerce applications simultaneously?
     
    Talking about complexity, we won’t forget to discuss headless innovation. It means that the front-end and back-end are built separately from each other. It sounds like real magic. 
     
    Follow the unicorn and enjoy the fairy tale of Odoo. 

    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    40 min
  • #15 Talk with LampTwist | LampTwist's rapid e-commerce growth

    "Give light, and people will find the way." A fantastic quote from Ella Baker.

    If we paraphrase these words for our next guest, they will sound like this: Give people the proper light, and they will find the best mood to conquer the day.

    Today we are happy to welcome Robbie Nevens, the co-Founder of LampTwist. The company's mission is to prove that good lighting is not just an interior but the secret ingredient of a productive day.

    Robbie will lift the curtains about how LampTwist was born and how he and his teammates see its e-commerce future.

    If you think that LampTwist is an innovator only in the designer lighting industry, you are wrong. The company runs its online business with Odoo - the rapidly growing Enterprise Resource Planning (ERP) system. 

    We'll dive deep into Odoo's pros and cons and compare its functionalities with its biggest competitor - Shopify. Robbie will let us know why they chose Odoo to build LampTwist's online presence and the plans for its growth. 

    How would e-commerce look in 2030? Let it be light with LampTwist!


    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    1 hr 16 min
  • #14 Talk with Fully | How to Become a Global e-commerce Brand?

    Movement is life. But some of us turned this rule into a game-changing mission.
     
    We invited one of these people. In today’s Boost your e-commerce business episode, our guest is David Kahl.
     
    David is the Founder and CEO of Fully. The company designs not only furniture but a one-of-a-time business and customer experience. Currently, in the family of MillerKnoll, Fully has written the essentials of today’s designer furniture.
     
    Regardless of trying different selling options, in 2005, David decided to move the manufacturing of Fully in-house. This way he took complete control over his business. Fully had its first 3 chairs designed by the team from A to Z.
     
    We will look at David’s memories and experiences of his first successes and business lessons. Together we will learn the advertising secrets of the eCommerce companies without social media and YouTube.

    We won’t pass the challenges almost every business owner has when he has to build a successful brand strategy.
     
    What is the difference between the European and the US market and what are the top 3 questions for every Founder?
     
    Let’s find out with David and his way to fully understand customers’ needs.

    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    1 hr 18 min
  • #13 Deep Dive with Froomle | Artificial Intelligence in e-commerce

    Have you noticed that your Netflix account is personalized in every little detail to give you the greatest user satisfaction? Is it magic?
     
    It’s a two-word innovation - artificial intelligence (AI).

    In today’s episode of Boost your eCommerce Business, we will reveal some of the secrets of the AI recommendation systems.
     
    Our guest is Amelia Labovitch. She is the Lead of Digital Sales in Froomle.
     
    Founded in 2016, the company provides custom AI-driven user experiences using recommendation systems. In simple words, Froomle makes customers feel special in every step of their online journey.
     
    Amelia will cover crucial topics such as the importance of AI solutions in eCommerce and how the pandemic affects its expansion.

    You will know if small companies can use AI systems to keep their customers pleased and compare giants like Amazon.

    Why did Froomle decide to integrate with Shopify?
     
    Pause Netflix for a while, and let’s hear some AI hot news from Amelia.

    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    53 min
  • #12 Talk with Thrive | How to Thrive On e-Commerce and Sports?

    Remember every time when you dream of a cold, refreshing beer after a long and challenging training session. 

    Regardless of the satisfaction, beer could ruin your efforts in the gym because of its unhealthy ingredients. 

    Until Thrive. 

    Thrive is the world’s first sports beer prepared to recover your body and please your senses at the same time. Founded in 2021 in Belgium, this sports beer is entirely alcohol-free. It contains only energy restoring carbs, whey protein, and branched-chain amino acids (BCAA). 

    To tell us more about Thrive’s mission, we meet one of its founders - Laurens D’Hoore. 

    Only 9 months old, the brand is recognizable and preferred by the athletes of Flanders cycling classics. Partnering with huge companies like Decathlon, Thrive writes history in the health industry. 

    We will talk about the struggles of every beginning, the eCommerce marketing strategy that makes the brand stand out from the crowd. 

    A Thrive later, the mic goes to Laurens to connect the dots between nutrition and Belgium beer tradition. 

    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    39 min
  • #11 Talk with Theo & Brom | Customers loyalty is our measure of growth

    Would you spend over €500 for a year and a half on your favorite chocolate cake?

    Theo & Brom’s customers do! 

    On today’s episode of Boost your eCommerce business, we meet Myey Moens. She is the Founder and CEO of the company that believes that every customer should be treated as a special gift. 

    Created to unite the Philippines’s best cocoa beans and the Belgium chocolate expertise, Theo & Brom is the cherry on top of all craft desserts lovers. 

    Founded in 2018 in Gent, Belgium, the company is entirely eCommerce based. It quickly turned into a trustworthy brand with a really catchy story and loyal ambassadors. 

    We will talk in detail about the main weapon of Myey and her team - social selling. If you are on a tight ad budget, Theo & Brom’s strategy of advertising bootstrapping would fit perfectly for you. 

    Where are the places of affiliate marketing and paid ads for the company? How the revenue could be dangerous for the growth of your eCommerce business? 

    This would be one of the sweetest adventures for our team, so let’s grab a piece of the cake and listen to Myey! 

    Visit us on:
    ➡️ Our website: deardigital.com
    ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
    ➡️ Instagram: https://www.instagram.com/deardigital.agency/

    47 min

About Decoding Commerce

From the publisher's feed

Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe. 

Join us as we unravel the success stories behind today's most innovative businesses through…

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