Decoding Cross-Border Ecommerce

This episode of the Decoding Cross-Border Ecommerce podcast features James Edge, CEO of Landmark Global. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Head of Global Trade Strategy at Zonos, dig into how Landmark scaled from a Canada-focused carrier to a global ecommerce powerhouse spanning 25 countries and 4 continents with €600M+ in revenue.

They unpack what brands need to know about in-country fulfillment, how to avoid 55% tariffs on China-origin goods, and what the phase-out of the de minimis threshold could mean for international sellers.

Whether you're shipping into Canada, expanding to Europe, or exploring fulfillment in Australia, this episode offers tactical insights for your cross-border strategy.


[00:00:00] Introductions & guest welcome: James Edge, CEO of Landmark  
[00:05:16] James’s path from Royal Mail to Landmark  
[00:08:16] Growing Landmark into a €600M global logistics company  
[00:10:55] Global expansion: Canada, Australia, Europe, and China  
[00:17:34] When in-country fulfillment makes sense — and when it doesn’t  
[00:22:42] Mistakes brands make expanding too early  
[00:26:23] Coding stories, Mercury platform & startup culture  
[00:28:30] Preparing for *de minimis* changes and inbound US growth  
[00:30:41] The future of cross-border ecommerce  
[00:31:48] Wrap-up & medieval history jokes  \

#zonos #podcast #decodingCross-border #cross-borderEcommerce #EcommerceStrategy #GlobalFulfillment #LogisticsInnovation #InternationalTrade

This episode of the Decoding Cross-Border Ecommerce podcast dives into a pivotal change in U.S. trade policy—May 2, 2025, the day de minimis is removed for goods manufactured in China and Hong Kong. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack what this means for ecommerce sellers, importers, and logistics providers.

Will your products be hit with up to 145% tariffs? How should your business adapt? Don’t miss this breakdown of one of the most consequential trade changes in recent history.

[00:00:00] Intro and joke.
[00:04:35] Challenges Faced by Different Stakeholders.
[00:09:50] CBP's Manual Processing System.
[00:18:10] Detection and Technology Solutions.

This episode of the Decoding Cross-Border Ecommerce podcast dives deep into the upcoming May 2nd changes to the de minimis rule for Chinese-made goods — and what that means for cross-border ecommerce.

Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack the consequences for online sellers, creative workarounds already in play, the real legal risks, and how ecommerce businesses can stay compliant while still protecting their margins.

Whether you're fulfilling orders direct from China, leveraging postal loopholes, or looking into 3PLs in the U.S., this episode lays it all out — clearly and candidly.

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025   

Follow us on X for real-time updates: @Zonos https://x.com/zonos   

Learn more about Zonos:  https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast     

Listen now to stay ahead of these changes and keep your business moving forward.


[00:00:07] What's happening on May 2?
[00:01:31] How are people going to handle the Chinese goods tariffs?
[00:02:33] Recent tariff news and Tweets 
[00:08:05] Legit vs. fraudulent tariff loopholes


#Ecommerce #Tariffs #DeMinimis #CrossBorderEcommerce #ChinaImports #Compliance #GlobalTrade

This episode of the Decoding Cross-Border Ecommerce podcast dives deep into the chaos of rapidly evolving tariff policies.

Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack new reciprocal tariffs, the stacking effect on duties, retaliation from China and the EU, and what’s happening to de minimis.

Get real-world insight into what businesses are doing right now to survive — or even thrive — amidst the uncertainty.

🔍 Should you pause shipments? Reroute supply chains? Shift to U.S. warehousing? You’ll want to hear this.

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025   

Follow us on X for real-time updates: @Zonos https://x.com/zonos   

Learn more about Zonos:  https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast     

Listen now to stay ahead of these changes and keep your business moving forward.

[00:00:07] Reciprocal tariffs recap and updates
[00:03:49] De minimis status and postal shipment tariffs
[00:07:30] What should retailers do?
[00:11:30] Tariff predictions
[00:00:07]

#ReciprocalTariffs #TradeWar #EcommerceBusiness #InternationalTrade #DeMinimis #ZonosPodcast #CrossBorderEcommerce

In this episode of the Decoding Cross-Border Ecommerce podcast, Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, are joined by Ryan Swapp, tackle what might be the most disruptive change in cross-border trade in years: the end of $800 de minimis for Chinese goods.

The U.S. is rolling out a sweeping policy shift that will remove the duty-free threshold for low-value shipments from China—and the implications for ecommerce sellers are massive. Learn what the new rules are, what’s changing on May 2, how carriers like DHL and USPS are involved, and what sellers should be doing right now.

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-...

Follow us on X for real-time updates: @Zonos https://x.com/zonos

Learn more about Zonos:
https://www.zonos.com/?utm_source=you...


Listen now to stay ahead of these changes and keep your business moving forward.

[00:00:07] Introductions and dad joke
[00:02:08] De minimis: What is it and what's changing?
[00:05:19] Tariffs for importing from China to the US
[00:07:02] Is Customs ready to handle these tariffs?
[00:09:04] Which countries and goods are affected?
[00:10:16] New tariff rules for postal shipments and airlines
[00:14:50] What's the motivation behind the tariffs?
[00:17:22] Final thoughts


#ReciprocalTariffs #TradeWar #EcommerceBusiness #InternationalTrade #DeMinimis #ZonosPodcast #CrossBorderEcommerce

This episode of the Decoding Cross-Border Ecommerce podcast dives into the latest announcement from the Trump administration about reciprocal tariffs—and what they really mean for ecommerce businesses shipping internationally.

Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, are joined by Ryan Swapp to break down how these tariffs are calculated, which countries are retaliating, and how brands can prepare. Whether you're shipping to Canada, Vietnam, China, or beyond, this episode will help you navigate the shifting trade landscape and understand how the new tariffs—and exceptions—may affect your business.

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-...

Follow us on X for real-time updates: @Zonos https://x.com/zonos

Learn more about Zonos:
https://www.zonos.com/?utm_source=you...


Listen now to stay ahead of these changes and keep your business moving forward.


[00:00:07] Introductions and dad joke
[00:01:11] The mathematics behind the reciprocal tariffs
[00:05:00] How U.S. exports are affected
[00:07:16] What's going on with the reciprocal tariffs?
[00:10:00] Exceptions for Canada and Mexico under USMCA?

#ReciprocalTariffs #TradeWar #EcommerceBusiness #InternationalTrade #DeMinimis #ZonosPodcast #CrossBorderEcommerce

This episode of the Decoding Cross-Border Ecommerce podcast dives into Canada’s new retaliatory tariffs on US-made goods and their impact on ecommerce sellers. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, break down what the new 25% surtax means for cross-border trade, which goods are affected, and what’s to come for the US' de minimis threshold.

Is this a temporary trade war tactic, or will it lead to long-term changes in international ecommerce? Tune in to find out.

🔔 U.S trade policies are shifting fast—stay informed and subscribe for updates!

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025 

Follow us on X for real-time updates:  @Zonos https://x.com/zonos 

Learn more about Zonos: 
https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast

Listen now to stay ahead of these changes and keep your business moving forward.

[00:00:00] Latest updates on Canada’s retaliatory tariffs
[00:02:35] Canada’s response to US tariffs—what's changing?
[00:05:10] How will Canada enforce the new surtax?
[00:08:04] Which products are hit the hardest?
[00:10:26] Is the US dropping de minimis soon?


#Zonos #USTariffs #USChinaTariffs #Podcast #DecodingCrossBorder #CrossBorderEcommerce #DDP #CrossBorder #Ecommerce #InternationalShipping #InternationalSelling #DeMinimis #USDeMinimis #China #DutyFees #GlobalTrade #CustomerExperience #Mexico #Canada #TradePolicy

The latest tariff update is here! The U.S. has officially reinstated tariffs on Canadian, Mexican, and Chinese-made goods—but the de minimis is still in place for the time being, and the retaliatory tariffs have started to roll out. What impact will all of this have on cross-border ecommerce?

In this episode of Decoding Cross-Border Ecommerce, hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, break down what’s changed, what’s still uncertain, and how ecommerce businesses are affected.

 What’s new? Tariffs are back, but de minimis is still on hold How the delay in enforcement is affecting global shipping What to expect next—China, Canada, and Mexico’s responses

U.S trade policies are shifting fast—stay informed and subscribe for updates!

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025

Follow us on X for real-time updates: @Zonos https://x.com/zonos

Learn more about Zonos: 

https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast 

Listen now to stay ahead of these changes and keep your business moving forward.

[00:00:00] Opening Clip

[00:04:18] Joke of the day and tariff updates

[00:05:52] Why isn’t CBP ready to handle the new tariffs

[00:07:36] Why is the de minimis removal paused?

[00:08:59] CA and MX-made goods tariffs and retaliatory tariffs

[00:10:12] How retaliatory tariffs impact ecommerce merchants

#Zonos #USTariffs #USChinaTariffs #Podcast #DecodingCrossBorder #CrossBorderEcommerce #DDP #CrossBorder #Ecommerce #InternationalShipping #InternationalSelling #DeMinimis #USDeMinimis #China #DutyFees #GlobalTrade #CustomerExperience #Mexico #Canada #TradePolicy

Nobody seems to know what's happening with the new U.S. tariffs, but we've got you covered.

This episode of Decoding Cross-Border Ecommerce breaks down the latest tariff updates, and things are moving fast. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack the key changes, including:

 New tariffs on China, Mexico, and Canada—what’s happening now? The latest on de minimis thresholds and potential disruptions EU and reciprocal tariffs—what’s next for global trade?

With tweets, executive orders, and trade policies shifting daily, this episode is packed with must-know insights to help you stay ahead.

 U.S trade policies are shifting fast—stay informed and subscribe for updates!

Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025

Follow us on X for real-time updates: @Zonos https://x.com/zonos

Learn more about Zonos: 

https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast 

Listen now to stay ahead of these changes and keep your business moving forward.

[00:00:00] Opening Clip

[00:02:15] Dad joke & Temu update

[00:04:36] Last month’s tariff changes

[00:05:47] Latest tariff updates

[00:08:48] Possible EU tariffs

[00:09:29] Executive Orders in effect

#Zonos #USTariffs #USChinaTariffs #Podcast #DecodingCrossBorder #CrossBorderEcommerce #DDP #CrossBorder #Ecommerce #InternationalShipping #InternationalSelling #DeMinimis #USDeMinimis #China #DutyFees #GlobalTrade #CustomerExperience #Mexico #Canada #TradePolicy

This episode of the Decoding Cross-Border Ecommerce podcast covers the latest tariff updates and explores a potential game-changer for U.S. ecommerce: collecting state sales tax on imports, just like other countries do with VAT and GST. Discover how this move could level the playing field for U.S. retailers competing with international sellers.

Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, explain why the current system gives foreign sellers a pricing advantage—and how collecting sales tax at Customs could change the game.

Plus, they break down the recent pause on de minimis changes, the ripple effects of reciprocal tariffs, and what these shifts mean for cross-border ecommerce.

Is it time for the U.S. to follow global tax trends—and what could come next? Tune in to find out.

 Trade policies are shifting fast—stay informed and subscribe for updates!

• Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025
• Follow us on X for real-time updates: @Zonos https://x.com/zonos

Learn more about how Zonos can cross-border selling easy:

https://www.zonos.com/contact-sales?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast

Listen now to stay ahead of these changes and keep your business moving forward.

[00:00:00] Opening Clip

[00:00:26] Introductions and Aaron’s Temu order update

[00:03:42] How de minimis loopholes give international sellers an edge

[00:05:18] Why did the tariffs and de minimis removal get paused?

[00:07:07] Reciprocal tariffs: retaliation or reciprocation?

[00:11:10] Collecting state sales tax on imports

[00:14:41] Steel and aluminum tariffs and final thoughts

#Zonos #USTariffs #USChinaTariffs #Podcast #DecodingCrossBorder #CrossBorderEcommerce #DDP #CrossBorder #Ecommerce #InternationalShipping #InternationalSelling #DeMinimis #USDeMinimis #China #DutyFees #GlobalTrade #CustomerExperience #SteelTariffs #USSteelTariffs #stateSalesTax