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It seems that any Zoom call we are having now - be it business related or with friends and family - we have to navigate a beginning of this call about how we're all experiencing lockdown with COVID-19. What is becoming clear is that many of us are all having the same everyday cultural experiences, which in turn makes it more difficult to share our stories about our lives - homeschooling, baking, exercise, hair getting long, toilet paper. Stories are central to cultural capital, but when they are so obvious and similar, this signifies an era that our lives have been impacted on greatly. We are living in a dystopian reality where those everyday norms that we have taken for granted for decades and centuries are overnight classified as social stigma, pollutions of what is morally right. Sitting on a park bench talking to friends face to face, playing basketball, going to a funeral - our physical bodies have become objects of morality. 

 

In this episode, I unpack many of these contradictions of social norms with fellow anthropologist, Olive Minor. Olive lives in Seattle, and previously worked for Oxfam in West Africa, where she used her anthropological expertise amongst many things to understand how culture shaped attitudes to Ebola. She describes the work she did there and then we use some of her experiences to understand the current cultural landscape related to COVID-19. Let's get into the conversation. Welcome to the Decoding Culture podcast.

 

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Hi and welcome to the Decoding Culture podcast on This is HCD.

My name is John Curran and I'm your host. I'm a business anthropologist, executive coach and CEO of JC Associates, which is a consultancy that explores how culture shapes organizations and consumer behaviour.

Now, I'm recording this introduction to episode 5 on the 30th of March 2020, at a time where London is in lockdown due to COVID-19. Every day feels like we're living in and through a dystopian film. Humanity has no normality while we're frantically trying to redefine cultural norms and rituals.

The role of the social sciences is now key, because it is through this interpretive lens that anthropologists and sociologists are able to deconstruct the everyday, also challenge perceptions of normality and facilitate new ways of seeing. 

Links in this episode

Daniel's Book: https://www.amazon.co.uk/Taking-Floor-Models-Management-Trading-ebook/dp/B07PXXMNFX

http://www.systemicrisk.ac.uk/events/taking-floor-models-morals-and-management-wall-street-trading-room

Join our live online Coffee Timeevents every Tuesday and Thursday during the pandemic with a surprise guest each time :-)

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Hi, and welcome to episode 4 of the Decoding Culture podcast on This Is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, from how it shapes organizations and teams to how it influences consumer experience design and larger societal trends.

How to Be a Better Leader: https://www.amazon.co.uk/How-Be-Better-Leader-Academy/dp/1509821260

Myths of Management: https://www.amazon.co.uk/Myths-Management-People-Wrong-Business/dp/0749480238/ref=pd_sbs_14_img_0/257-8122882-7699522?_encoding=UTF8&pd_rd_i=0749480238&pd_rd_r=617f91d2-d7e6-46f0-a1aa-4fc3428a809f&pd_rd_w=utNAg&pd_rd_wg=aQUsV&pf_rd_p=e44592b5-e56d-44c2-a4f9-dbdc09b29395&pf_rd_r=2PRJ8JPEPQ9Z799SE82Z&psc=1&refRID=2PRJ8JPEPQ9Z799SE82Z

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Talking Shop with Andy Polaine and Gerry Scullion

Decoding Culture with Dr. John Curran

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Hi, and welcome to the Decoding Culture Podcast on This is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, form how it shapes organisations to how it influences consumer experience, design, and larger societal trends. My name is John Curran and I’m your host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shaped organisations and consumer behaviour. For this episode, I want to start with a question, why are companies and brands turning to business anthropology to understand their consumers and organisations? To answer this and to discuss the value of business anthropology in general, I spoke with Bob Morais, a business anthropologist and adjunct professor at Columbia Business School in New York. 

Business Anthropology: https://www.businessanthro.com/

Robert J. Morais https://www.linkedin.com/in/robert-j-morais-5a60696/

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Power of Ten with Andy Polaine

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Talking Shop with Andy Polaine and Gerry Scullion

Decoding Culture with Dr. John Curran

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This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education

Have feedback on this episode? Click here to leave us a voice mail.

Hello, and welcome to Decoding Culture Podcast on This is HCD. This is the first episode of Decoding Culture. I thought I’d give the listeners a short summary of what it’s all about. The podcast will focus on the importance that culture plays in all areas of business and society, from how it shapes organisations to how it influences consumer experience, design, and larger societal trends.

For this first episode, I spoke to Dr. Laetitia Mimoun, who’s a lecture on marketing at Cass Business School in London. We explored how her research interest was influenced by anthropological theory, especially around liminality and how this shapes area of consumer behaviour and culture. This is something she calls consumer liminality and she’s going to talk about this more in the podcast.

https://www.cass.city.ac.uk/faculties-and-research/experts/laetitia-mimoun

 

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Other podcasts on This is HCD Network

Power of Ten with Andy Polaine

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Talking Shop with Andy Polaine and Gerry Scullion

Decoding Culture with Dr. John Curran

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In this episode, I caught up with Dr. John Curran, a London-based anthropologist. Now, we met in Service Design Days in Barcelona where John was giving a keynote on conflict, and how important it is to deal with this conflict, not only in the design process but also the broader impact to the business itself.

Links from episode

Johns Service Design Days keynote

John on Twitter

Johns website

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