Decoding Digital

Decoding Digital

By AppDirectTechnology
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Decoding Digital episodes

  • Decoding Customer Success: Nick Mehta on “Recurring" Customer Value

    What’s the impact of customer success in a subscription economy? Nick Mehta suggests customer success is one of the most transformative strategies you can use to future-proof your subscription-based business. He explains why in this episode. Nick also discusses how to turn customers into advocates and why company culture is at the core of his strategy as the CEO.

    Nick shares his thoughts on...

    Evolving Customer Success Models

    “Your product is evolving every year and therefore your customer success and customer experience should evolve. One year you might be focused on getting customers to deploy. The next year, getting them to engage. That means that the organizational model must evolve too.”

    Enabling Channel Partner Success

    “One model is enabling your channel to actually deliver customer success, sharing best practices, technology content, and making sure they’re doing it in partnership with you. The second is applying this customer success concept to the way you manage the channel, where your partners are actually your customers as well.”

    Humanizing Business

    “Business was created for human beings. It doesn't exist for its own sake. Businesses exist to serve humans and you can't forget the human in business.”

    28 min
  • Decoding Fear: Amy Chang on Leaning into the Unknown

    Should CEOs be fearless? Amy Chang thinks not. In fact, Amy credits fear as one of the biggest motivators throughout her impressive career so far. In this episode, Amy reveals the mindset behind her biggest career decisions to date, what inspires her to lean into the unknown, and the techniques she uses to master her entrepreneurial fears.

    Amy shares her thoughts on...

    Embracing the Unknown:

    “I think if you're not scared at all, either you're fooling yourself or there might be something pathologically wrong with you, because if you're going from complete security to complete insecurity, all humans will experience moments of fear of the unknown. I think that's very natural and normal. And how you push through that fear and how you make it useful to you. That's the part that I think we all are training on and trying to be better at.”

    Leaning into Fear:

    “I actually think that fear can be a very healthy thing. It can help speed up urgency. It can help make certain that you're prioritizing things properly and prioritizing resources properly. Because figuring out what to say ‘no’ to is as important as whatever you say ‘yes’ to.”

    The Myth of Fearless Leaders:

    “I think it is such a common misconception that if you feel fear that perhaps you're not qualified to be CEO, that perhaps you shouldn't be an entrepreneur because entrepreneurs are fearless. And I just don't think that's true.”

    30 min
  • Decoding the Changemaker Mentality: Dax Dasilva on Igniting Change
    Navigating the last 12 months has been a challenging and strenuous time for many. But for Dax Dasilva, it’s revealed how resilient and creative customers can be and why change is the only way forward. In this episode, Dax explains how Lightspeed is helping more businesses than ever transition from physical to digital and what it takes to instigate meaningful change.
    25 min
  • Decoding Viral Enterprise Growth: Aaron Levie on Building a Brand
    How can SaaS companies change the nature of work? Fifteen years ago, Aaron Levie set out to make work simpler, faster, and more enjoyable. Today, he’s an award-winning CEO that still sees opportunities for disruption. In this episode, Aaron shares his thoughts on building a winning SaaS business brand and why the industry should aim for simplicity to improve the future of collaboration.
    32 min
  • Decoding Digital Transformation: René Obermann on Driving Change
    Change is rarely easy, especially at large, global enterprise companies. It’s a lesson that René Obermann—the former CEO of German telecom giant Deutsche Telekom—learned first hand. In this episode, hear how René was able to gain alignment across tens of thousands of employees and transform the organization to become a digital leader in the telecom sector.
    38 min
  • Decoding Values-Based Leadership: Hélène Barnekow on Empathy
    Many companies talk about values, but what does it mean to actually create a values-based organization? For Hélène Barnekow, the answer is simple: Leaders must commit to living the values everyday at work. In this episode, hear Hélène talk about company culture, how to cultivate a growth mindset, and why we need a sense of urgency in how we adopt technology.
    40 min
  • Decoding eCommerce: Faisal Masud on What Makes Online Sales Work
    Faisal Masud has had a front row seat to the evolution of eCommerce. In 1999, he began his career at one-hour delivery pioneer Kozmo, and since then has held leadership roles at a who's who of online retail giants, including Amazon, eBay, Groupon, and Staples. In this episode, Faisal talks about what you have to do to set yourself apart in today's eCommerce industry.
    25 min
  • Decoding Social Business: Clara Shih on Fostering Trust
    Social media has changed the way we interact with friends and family, but can it build more trust in businesses? It's a question that Clara Shih has spent a lot of time thinking about. The co-founder of Hearsay Systems, Clara broke new ground using the social graph for business, and in this episode, she talks about the promise—and problems—that social media brings.
    34 min
  • Decoding Revenue Intelligence: Amit Bendov on Making Sales Smarter
    Amit Bendov has spent nearly two decades leading hyper-growth software startups. He’s scaled three “unicorn” companies worth a billion dollars or more, proving he has the unique ability to make business ideas become wildly successful. In this episode, hear Amit explain how to spot opportunities in the market, and how to improve the sales process by listening to customers.
    26 min
  • Decoding Connected Strategies: Nicolaj Siggelkow on Building Trust
    A quiet revolution is changing the way companies sell. Instead of one-time transactions, businesses are looking to create ongoing, always-on relationships with their customers. Nicolaj Siggelkow wrote the book on these new connected strategies. In this episode, hear him explain how they work and how you can rethink your business to connect to your customers in new ways.
    38 min

About Decoding Digital

From the publisher's feed

Digital—that vast ocean of 0s and 1s that surrounds us all—has ushered in a new world of commerce. It’s a sandbox for innovation, with access to a world of game-changing technology, that is forging a…