Decoding Real Estate

This month’s episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52. Jeff brings over twenty-six years of real estate experience to the table, where he specializes in mobile tech branding, social media, video content creation and digital marketing. And for this conversation, he brings deep insight as a specialist who is e...

There’s a twist to this month’s Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself! He’s also married to a very successful full-time agent, which gives him a special POV on real estate pain points and challenges. And he has first-hand knowledge on how the latest and gr...

This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.Tamany joins Reggie and Genie from RPR (Realtors Property Resourc...

In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s blog features all sorts of ChatGPT tips, from creating listing description...

In this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat.Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about h...

Today we welcome a special guest, Karin Carr, the Amazon bestselling author of, "YouTube for Real Estate Agents," and founder of the Video Boss Agent Academy. With over fifteen years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us.In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the ...

This installment of Decoding Real Estate is all about how to set up home buyer expectations and curb buyer remorse in the current, shifting market.Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market. Bernice gives tips on in-depth buyer interviews and how to assess new home wants versus new home needs. She also offers other ...

What’s everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence.This month’s Decoding Real Estate is talking about it too, but we’ve got a much more positive spin than the doom and gloom media narrative. That’s because RPR (Realtors Property Resource) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data that can ease fears and...

RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck®. This integration allows REALTORS® to access and share a personalized climate risk rating and assessment for any property.Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commercial specialists. He stresses that ClimateCheck’s main goal is to arm age...

“Available day or night”, “Multi-tasking” and “Call me during dinner” are shock collar terms that sound like they belong to hard-working real estate agents. However, they’re actually impossible to achieve and do way more harm than good.Communication specialist Terri Murphy discusses the importance of self-care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller...