Decoding Real Estate

You hear the acronym “CRM” all the time in real estate, and you probably even know it stands for Customer Relationship Management. But… are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? “Your phone is not your CRM!”

Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating “busy” tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database.

Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their “superpower” and become “The Guide” to their customers’ journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach.  

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. 

For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:

• How do I get started?
• Where do I get started?
• How much should I spend?

One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world. In our latest episode, Travis gives tips and shares strategic insight on how to break into social media marketing, what platforms to adopt early (hint: the clock is Tik-ing), and breaks down digital terms such as pixels, code, cookies, funnels, retargeting, discovery cycles and storytelling. It’s everything you need to know to start or fine-tune your real estate digital marketing plan.

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.

Listen in as Reggie Nicolay and Genie Willett chat with Verl Workman, master coach and founder of Workman Success Systems, on the importance of real estate teams, including: when should you form a real estate team? How do you build a successful team? And how do you measure that success?

This thirty minute episode flies by as Verl offers wisdom, insight and a blueprint for real estate success that any agent can put into action. This discussion also includes how to work less and spend more time with family, friends, fun and fitness, the three things to look for when assembling talent for your team, how to create a “culture of productivity” in your office, and much more.

Welcome to Decoding Real Estate! A new podcast from Realtors Property Resource® breaking down the topics and trends critical to your real estate business. We’ll be chatting with industry thought leaders, market influencers and successful real estate pro’s. Listen in as we lift the hood, inspect the inner workings and engage in eye-opening discussions on all the moving parts that affect the real estate world. Don’t wait, subscribe to the Decoding Real Estate podcast today on your favorite podcasting platform. 

Hosted by Reggie Nicolay & Genie Willett.