Decoding the Music Experience

A live panel discussion inspired by the new, original podcast series “Decoding the Music Experience” sharing insights, observations and unique perspectives at the intersection of music, audiences and brands.

Produced by Advertising Week/AW360 and created by marketing and music industry leaders Kenny Ochoa (previous Warner Bros, Sony, Sanctuary Records), and Joe Belliotti (previous Head of Global Music for The Coca-Cola Company, Brand Asset Group, Maverick).

Each episode spotlights ways music can amplify and extend the reach of brand strategies, creating impactful experiences for audiences and meaningful value for brands. Recent episodes include Lyft, WeTransfer and Daniel Glass (founder Glassnote Records) with many more to come…

Join the hosts along with past and future guests from “Decoding the Music Experience” podcast episodes.

Joe Belliotti Founder, The Music Division

Jonathan Anastas Chief Marketing Officer, LiveXLive Media

Kenny Ochoa Co-Founder, Quiver

Ruthie Schudler CEO, The Participation Agency

Tatiana Simonian Head of Partnerships, Tumblr

Tom Lehman Co-Founder & CEO, Genius

How the social networking platform founded in 2007 is not being used in the way it was originally intended. We spoke to its head of partnerships Tatiana Oliveria Simonian to find out more.

WeTransfer lets you share and receive large files over the internet. Which is why, when we heard the 10-year-old business had a Global Head of Music in Jamal Dauda, we had to go and find out what he was up to. After a career at labels, in management and now at WeTransfer, Jamal has cultivated an ability to help tell brand stories through music.

Glassnote Records founder, Daniel Glass is responsible for bringing acts like Mumford & Sons, Chvrches, The Strumbellas and more recently, Jade Bird to your attention. He explained his formula for nurturing and developing talent, that starts with live performances.

Lyft’s Director of Entertainment Ari Avishay is using music to reach new audiences. After realising the 7 year old brand played a natural role in the music going experience, he set out to ‘swap’ audiences with one of the biggest rockstars of all time: Paul McCartney.

On January 9th, AW360 launches a new podcast, Decoding the Music Experience. The show is brought to you by music and marketing veterans Kenny Ochoa and Joe Belliotti, who set out to explore the intersection of music and brands, the ideas, inspiration and innovations across artist partnerships, content creation and live experiences.