Dalam episode spesial ini setelah rilis Indonesia Brand Footprint 2021 report: Andi Siswanto dari Kantar berbincang-bincang dengan Siska Suryaman, Head of Marketing Department di Ultrajaya , sebuah brand susu cair terkemuka dengan pengalaman lebih dari 40 tahun. Selama bertahun-tahun, Ultra Milk terus berevolusi sebagai sebuah brand. Simak lebih lanjut dalam episode ini.

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In this special episode following the release of Indonesia Brand Footprint 2021 report: Andi Siswanto from Kantar had a conversation with Siska Suryaman, Head of Marketing Department at Ultrajaya , a prominent brand in liquid milk with over 40 years of experience. Over the years, Ultra Milk has been evolving as a brand. Listen to this episode to find out how Ultra Milk’s agile ways in order to keep their pace to be ahead of the time.

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Bagaimana cara mengubah citra lama yang telah terikat kepada sebuah brand? Account Manager kami, Ratu Zahra, berbincang dengan Albert Dinata, Direktur Pemasaran dari PT Sasa Inti tentang bagaimana Sasa memanfaatkan kedekatannya dengan konsumen mereka serta mengubah persepsi mereka (dan strategi menarik lainnya). Baca lebih lanjut tentang Indonesia Brand Footprint 

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How do you shift an attribute that has been patched into your brand for a long time? Our Account Manager, Ratu Zahra, talked with Albert Dinata, Marketing Director from PT Sasa Inti about how Sasa harnesses its closeness to their consumers and beyond by shifting their brand's perception (and other interesting strategies). Read more about Indonesia Brand Footprint

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Dwi Wahyu Putra Nugroho selaku Head of Consumer Insights dari Kraft Heinz menjawab pertanyaan mendasar namun menarik. Apakah riset betul-betul penting di era marketing modern? Mengapa dalam memasarkan suatu produk riset diperlukan? Temukan jawabannya di episode ini. Selengkapnya dari Kantar

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Our Commercial Director, Adisti Bramanti had a genuine, truthful, and comprehensive talk with Dwi Wahyu Putra Nugroho from Kraft Heinz about research for modern marketing. Does research really crucial in modern marketing era? Find out the answer in this episode. Find out more about Kantar 

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Televisi, Internet, Radio atau Media cetak? Masyarakat Indonesia memiliki kebiasaan yang beragam dalam memilih media mereka. Dalam episode ini, Media Study Lead kami, Sugiharto Yosaputra, menjawab beberapa pertanyaan menarik. Media massa apa yang paling banyak dikonsumsi di Indonesia? Bagaimana kebiasaan masyarakat mengonsumsi media berubah seiring berkembangnya teknologi digital? Selengkapnya dari Kantar

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Indonesians are different in so many ways, including their media habit. In this episode, our Media Study Lead, Sugiharto Yosaputra, reveals the current landscape of media habit in Indonesia. Find out more about Kantar 

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Lessons are best learnt when reflected; Venu Madhav, our Managing Director reflected the lessons from the market in 2020 and looking out for what’s the future hold in 2021. Find out more about Kantar 

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Simak refleksi dari Venu Madhav selaku Managing Director dari Kantar, Worldpanel Indonesia tentang tahun 2020. Episode ini dipandu oleh Fanny Murhayati dan dipersembahkan oleh Kantar Indonesia

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.