Decoding the Shopper

Decoding the Shopper

By Worldpanel by NumeratorBusiness
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Decoding the Shopper episodes

  • EcoEats – Nourishing the future
    Food waste is now the third biggest concern for consumers. Now four years on from Covid our lifestyles, the economic pressures we feel, and challenges to be more environmentally conscious have changed the nations eating habits. Hear our experts Laurie Wilkinson, Lewis Kain and Jamie Nicholas talk about how brands, manufacturers and retails can all play their part in sustainability.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • Applying the foundation of TikTok's essence
    In this episode, host Matt Maxwell, our business unit director, and our client managers Lydia Gould and Katie Woodward explore the rising influence of TikTok as a trusted source for health and beauty product recommendations. They discuss the potential benefits for brands and manufacturers in tapping into this platform and share actionable insights on leveraging TikTok effectively. Tune in to discover how consumer behaviour is changing and what it means for your brand's strategy.

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • Drumstick roll...food service evolution: Kantar meets KFC
    Hywel Davies, our strategic insight director, talks to Rebecca Williamson, KFC strategy and innovation lead for digital, about the world of delivery. How KFC have tackled the cost of living crisis, the growing trend with delivery. What new players the market mean to KFC and upcoming innovation. 

    Hosted on Acast. See acast.com/privacy for more information.

    21 min

About Decoding the Shopper

From the publisher's feed

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and…