In episode 143 of Deep Cuts Live, host Antoine Reid has a conversation with Juan Lugo, founder of Don Doroteo Cigars. Juan comes from a four-generation tobacco growing family, though he did not immediately get into the tobacco business right away. Instead, he served in the military and worked in Silicon Valley where he learned a lot about what it takes to make a startup successful. Taking what he had learned in the past, Juan set out to honor his family's tradition in tobacco and later launched his own premium cigar brand, Don Doroteo, in 2022.