Remember the horror movie The Blob? 

Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path - buildings, people, trees, pets - it doesn't matter because it's the blob. 

Well, marketing can feel exactly like that. 

It’s this huge amorphous thing that, if you are not careful, will suck up all your time, energy, and mental health in the process. 

But here's the good news. 

There is a way to defeat the marketing blob. It's all about putting some structure to it. Because once you understand the structure of marketing, the blob doesn't have a chance. 

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Full show notes and transcript are here.