Whenever you have a new or risky idea in marketing, there is going to be someone at your company who says no. Maybe they are risk-averse, maybe they just personally don’t like it. Either way, we all need strategies in our tool belt for how to defend great ideas, and how to push back on bad ones.

In this episode, Hope and Guy give overview of our recommended strategies on pushing back on bad video marketing feedback. Plus digressions on The Weeknd, Southwest Airlines, and mullets.

For full episode notes, visit us at umault.com