Delaware Blogger Podcast

Starting a podcast may be simple, but growing your show may be a bit more difficult.

In today's episode of the Delaware Blogger Podcast I am sharing 4 ways in which to grow your show including:

These are just a few ways in which to grow you show and next week I will present more.  If you would like a copy of the "Tips on How to Grow Your Show" printable, please send an email to [email protected]

Find and follow on all social media platforms at https://lintr.ee/delblogger

Register for Social Media Strategies for Small Business Owners FREE Seminar @ www.htesociety.com/socialmedia

Register for 5-Week Coaching Sessions by sending an email to [email protected]

"If people like you, they will listen to you, but if they trust you, they'll do business with you."  - Zig Ziglar

Personal brands are just as important when it comes to connecting with your target market audience and creating a podcast can reap huge benefits.

As more purchasing decisions are made online and from recommendations on social media, having a podcast will open up further opportunities for your business.

When a potential customer is thinking about buying your product, they are going to do their research. They will ask for referrals or search online or reach out for recommendations on social networks.

Therefore, if you are found on Facebook, that’s fine, but hearing you on a podcast

By investing in your personal brand via a podcast you are creating more opportunities to reach wider audiences which can lead to enhanced credibility, trust, and authenticity for your brand.

Your company’s products and services are more humanized when you make storytelling, entertainment, inspiration or motivational topics via a podcast, which shows the personal side of your company values.

Amplification from a podcast for your personal brand strengthens customer relationships by making you more human, more closely connected, and more personalized. - podcasting is very intimate.

Storytelling, writing and public speaking are just some of the elements that are practiced when devoting time to a personal brand.

Your podcast can then be used to lead better meetings, collaborate more directly with others.

There are many benefits, someone with a strong personal brand has more of a chance to be included in speaking engagements or included on industry panels and events, which is a great way to expose your brand to new audiences.

Through podcasting you are developing a personal brand and sharing yourself which will allow growth and expand your networks.

Small business owners can take advantage of this greater reach to grown the company, the more engaged the more devoted to the business missions for the long-term. Win-win!

Don’t Conform, Create - don’t hesitate, wait or procrastinate - get started.

Today’s episode is being sponsored by PodKnow 2021, Online Conference for Podcasters and Podcast Guests.  Online June, 26, 2021, 8:30 am to 6:00 pm EST, registration https://nycpodcastnetwork.com/podknow-2021  I will be presenting “Creating a Binge Listening Podcast” so make sure to register today!

7 Steps to starting a podcast - planning stages, next week will come back with the 7 steps of podcasting setting up your studio whether it’s at home in your closet of if you decide to rent time at Blake’s Booth Podcasting Studio located at 108 Patriot’s Drive, Suite A. in Middletown, DE  302-274-8060 or www.thehomellc.com/blakesbook

Out & About with Antionette podcast hosted by EC Podcast Media https://eliteconversations.com/outandabout.html

Today’s music is being brought to you by thePodcastHost.com & Alitu

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

This episode is an update to a previous show - 5 Podcasting Pointers

So whether or not you are just starting a podcast or are a seasoned pro - check out these 5 Podcasting Pointers; to hear ways in which to promote your podcast, and after listening, please feel free to leave a few of your own.

1) Find and Follow Your Audience - find your audience and then promote your podcast on the platform in which they hang out.  Younger audience are commonly found on Instagram and Snapchat, Boomers and Beyond are on LinkedIn and Facebook Use Hashtags - yes, even on Facebook. Hashtags help in organic searches and helps other find podcasts and podcast topics.

2) Use hashtags such as #podcast #podcasthost #podcastguest and of course, #podcastlife Use images - humans have the attention span less than that of a goldfish - approximately 7 seconds so make sure you have pretty pictures or images to stop people from strolling.

3) Turn audio into video - convert your audio into a video using animation apps.  Using tools such as AudioGram will transform audio into video with images.

5) Promote Old Episodes - Create a schedule to promote your podcasts and be consistent - never just one and done.  Use Buffer, Hootsuite, PromoRepublic to repurpose old episodes especially if the topic is evergreen.

Find and follow me on all my social platforms at https://linktr.ee/delblogger and sign up for AudioGrams using my affiliate link https://getaudiogram.com/register/f2bfa8

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

How Long Should A Podcast Episode Be?

This has been such a frequently asked question, that I decided to address it again in this episode of the Delaware Blogger Podcast.

Once you have decided to start a podcast; you’ve chosen a title, topic and your description and you may even have your equipment and are ready to get into the closets to start recording.

However, one of the biggest questions you may have before hitting the record button is, “how long should my podcast episode be?”  How long should I be talking….5 mins...15 mins...30 minutes or even 60 minutes?

Pre-COVID, when podcasting was becoming popular I was taught that it was best to record no more than 28-35 minutes which was a normal commute on a bus, train or in a car, however, now with most people working remotely that has changed...a normal commute is about 13 stairs!

Most people’s commute is from the bedroom to the living room so the attention span got longer which is a good thing because we had so much more time on our hands with nothing to do, vegging out on Netflix became popular so much so that “Netflix and Chill” became a popular phrase.

I will be presenting “Creating a Binge Listening Podcast” at the PodKnow2021 Online Podcasting Conference on June 24th, here is the link if you need tickets https://nycpodcastnetwork.com/conference-speaker/antionette-blake/?1615675517

Just like blogging, if you can say it in 50 words, why write 500 words?

Listen to the entire episode to determine how long your show will be - but remember, you have to “do you boo boo!”

Music provided by the PodcastHost.com & Alitu and the show is sponsored by Helping One More Entrepreneur - Blake’s Booth Podcasting Studio in Middletown, DE  www.thehomellc.com/blakesbooth

Share this show with your family, friends and followers and make sure to find and follow me on all my social media platforms at https://linktr.ee/delblogger

Join us on Clubhouse every Sunday at 3 PM - Podcasting Your Purpose Room

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

Yes...Yes...Yes!  Clubhouse is now available to Android users and although I previously signed up using my iPad, I am now happy that I can access the app via my Smartphone.  In case you wish to follow me, you know I am @delawareblogger

I have created a room, "Podcasting Your Purpose" and last Sunday was the launch, however, it was only me and 2 others who joined in, we shared a few social media promotional tips.  Hopefully, there will be others joining this Sunday as we continue the discussion on how to use social media to promote your podcast.

So mark you calendar for 3 PM EST every Sunday and join us!

Find and follow me on all my other social media platforms as well https://linktr.ee/delblogger

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

On Tuesday, May 4th, I presented at PodFest 2021 Masterclass Online Summit, Social Media Growth 101 - Podcast Promotion via Social Media

Whether or not you are a newbie or a veteran podcaster, promotion is by far the biggest pain point for most hosts.  With over 60 social media platforms to choose from there’s no doubt that your ideal audience is out there, ready to engage with you and your content.  But how do you promote on social media effectively? The first step is understanding where your audience hangs out and then be there consistently with good content to actively grow that audience.

The number don’t lie!

• Facebook has 2.8 billion monthly active users
  
• Instagram has 1 billion monthly active users
  
• Twitter has 353 million monthly active users
  
• LinkedIn has 310 million monthly active users

However, not all social media platforms are created equal! While you may want to have a presence on all of the main channels (Facebook, Instagram, Twitter, LinkedIn and YouTube), it’s best to start slow. You can always expand in the future.  Focus on who your ideal listener may be, as well as the subject matter covered in your show – where do those types of people congregate online? Do they engage with Facebook groups? Are they on Twitter? Are they on Instagram? YouTube?

Use audience data and analytics to pick the platform that best matches your listener and spend your initial efforts where you can make the largest impact on your target audience and here are a few quick tips:

• Set up a business webpage or website - Podpage or Wordpress
• Create one link to make it easier to share
• Create videos and add captions to catch and keep attention
• Send weekly emails or monthly newsletters - preferably Sunday mornings at 7 AM - early riser/reader
• Use audio grams/headliners/audiobursts for teasers
• Always create a CTA

For more podcasting pointers, head over to my blog, DelBlogger or YouTube Channel and starting this Saturday at 9 AM EST at the Podcasting Your Purpose Room on Clubhouse.

Find and follow me on all my social media platforms at https://linktr.ee/delblogger

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

Hello and welcome to the Delaware Blogger Podcast, Episode #254, today I am talking about how to start a podcast without spending a fortune.

Now it doesn’t matter whether you are an entrepreneur, solopreneur, freelancer, a 9-5 employee or even a SAHM/SAHM, you may have thought about starting a podcast. Perhaps you have a passion or a hobby that you wish to share with others, are considered an expert or guru in your field, then starting a podcast to share that knowledge and expertise is a great way in which to do so.

You might also think that it is going to be an expensive investment and that you will need to spend a lot of money for equipment, hardware and software. But nope, that is not the case and you can start a podcast and get it up and running without having to spend a lot of money.

Remember, "you don't have to be great to get started, but you have to get started to be great" - Les Brown

Check out today's episode and feel free to share it with a friends and if you need assistance in starting a podcast, send an email to me at [email protected] so that we can get you started on the Podcasting Your Purpose 5-Week Coaching Sessions.

Find and follow me on all my social media platforms on Linktree using the id DelBlogger

Music heard on today's episode was provided by The Podcast Host and Alitu: The Podcast Maker App.

Check out Blake's Booth Podcasting Studio and sign up for Podfest 2021 Virtual Summit where I will be presenting on 5/4/21 at 11:00 AM EST

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

In this episode of the Delaware Blogger podcast I once again talk about why podcasting has become a very powerful medium for not only rich and famous politicians such as Barack Obama or comedians such as Dave Chappell; Talk Show hosts Oprah Winfrey or even actors and actresses such as Demi Moore and Dennis Quaid but for the many reasons listed below:

• Push -vs- Pull Marketing
  
• Intimate and involved
  
• Record anywhere on a large, free stage
  
• Listen anywhere - complete control
  
• 100% open rate -vs- email/newsletters
  
• Connect with clients on their commute or cleaning - multitask and binge consume
  
• Revenue investments expected to increase to $1B

Take a listen to this entire Episode #253, leave a review and of course share with your family, friends and followers and if you wish to sign up for the 5-Week Coaching session, send an email to me at [email protected] or check out the website.  Find and follow me on all my social media platforms at https://linktr.ee/delblogger

The Podcast Music was provided by The Podcast Host and Alitu: The Podcast Maker app.

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

Let’s face it, first impressions are lasting impressions and your podcast cover art is the first thing potential new listeners see when they come across your show.

First impressions are important so you want to have a simple, yet eye-catching design that works as well at the size of a postage stamp as well as on a large desktop screen.

Also, please note that you need cover art in order to submit your podcast to the major directories and there’s no way around that.

Think of your cover art as your favorite album cover and to those of us who remember when we purchased an album from the record shop sometimes it was just for the cover so that we can hang it on the walls, but I digress and I am also showing my age!

However, no matter what topic or niche of your podcast, there are many others, literally millions of other shows to compete against, so you want your art to be unique and draw attention immediately - we have the attention span that is less of a goldfish!

So when people are scrolling through podcasts they are seeing different colors, shapes and fonts and you want to make yours different so it catches their attention making them want to stop, click and listen!

Listen to today's episode on things to consider when creating podcast cover art then head over to the blog or website http://www.thehomellc.com/blakesbooth/ to check out the new podcasting studio on Delaware and send an email to me at [email protected] to schedule a Complimentary Discovery Call to get started on the 5-Week Podcasting Coaching Sessions.

Find and follow me at https://linktr.ee/delblogger

Today's episode of the Delaware Blogger Podcast is sponsored by Ignite Leadership 360

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises

Podcasting a Marketing Tool For Your Business

When you have decided to start a podcast for your business, remember, it should be an extension of your brand, not a replacement of your brand.

Concept/Topic

When starting a podcast for your business you should always start with a concept, topic or niche.  What is your podcast going to be about?  Will it be about the product and services that you offer or will it be a topic that is related to your offerings for your target market audience and/or help to solve their pain points.

Allow your creativity and personality to shine through.  Make sure if you have guests that they too are good for your business brand - remember, “your brand is your bond and your bond is your brand!”

Tone of the Show

What is the tone of your show, will it be professional and serious or will it be light hearted and fun.  Whichever tone it takes, make sure that it presents your business in a positive light - “shine online” and the guests you choose should also fit the tone of your show.

Focus on Content

Your podcast should provide to your listeners content that is of value and you shouldn’t use your show as an advertisement.  The podcast is about your audience not your ego so use it to improve your relationship with your clients, customers and listeners.

Motivation

What is going to motivate you to start a podcast?  Yes, it can be about making money, but that should not be the main reason to start.  You want to grow your audience, drive traffic to your blog, website or brick and mortar store.  You want people to know, like and trust you so that you can increase your bottom line.

Listen to the entire episode to get the summary of the 5 reasons to start a podcast for your business and how to schedule your Complimentary Discovery Call to get started.

Find and follow me at https://linktre.ee/delblogger

Support the show

If  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises