Hosted on Acast. See acast.com/privacy for more information.

Scott is the Director responsible for communications, marketing and digital at the British Olympic Association, more commonly known as Team GB.

Here are some of the topics we covered in our chat:

The 24/7 demands of football comms versus the event-driven nature of the Olympics 

Planning for the greatest sporting event on earth.

The BOA’s relationship with athletes

Telling stories of ordinary people and their extraordinary abilities

Putting lesser-known sports in the spotlight

Team GB’s diversity

Dealing with politics, pandemics and drug scandals

Working closely with the BOA’s CEO and Chairman

The role of the Olympic charter and the BOA’s relationship with other countries’ Committees

Subscribe to the podcast at deletedeleteengage.substack.com

Hosted on Acast. See acast.com/privacy for more information.

My latest Delete Delete Engage podcast guest is Drew McMillan, Director of UK Comms & Engagement at management consultancy, Deloitte.

Drew has been honing his engagement skills over a career spanning 26 years and has led colleague comms at BA, Virgin Trains and Ladbrokes along the way.

Our conversation covered some of the biggest challenges facing employee communications today, including:

Helping people in a hybrid workforce to stay connected.

How engagement can benefit from behavioural science. 

How we can help line managers to be better communicators.

Why organisations shouldn’t get too hung up on engagement surveys.

Why it's time to stop relying on email as a comms channel.

How a shared purpose can bring cultures together.

And why employees should be treated more like customers.

Subscribe to the newsletter at deletedeleteengage.substack.com

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Lynette Huntley is a founding Director of Peers for the Planet, the House of Lords climate action and biodiversity group and was previously Chief of Staff at Channel 4. These were the headlines from our conversation.

(1.44) What Channel 4 taught Lynette about inspiring change

(4.12) The mission for Peers for the Planet

(7.15) The peers that have most impressed Lynette

(9.56) Why what we do domestically matters globally

(12.00) How to rally a diverse group of prominent people to drive change

(16.12) The importance of communicating that the climate crisis and the a cost of living crisis are one and the same

(17:48) On taking a ‘polluter pays’ approach

(20:27) UK businesses leading the way with the climate agenda

(22.48)  Why businesses want stability not deregulation

(23:50) Sustainable and green investing

(25:19) On the importance of the 2008 Climate Change Act

(26:50) On advice to corporate comms teams looking to drive internal and external engagement around sustainability and climate change

(30:40) What we can do at an individual level

Hosted on Acast. See acast.com/privacy for more information.

Wil Lewis is Global Chief Diversity, Equity and Inclusion Officer at consumer credit reporting company Experian, a company with 20,000 employees and operations in 55 global locations. 

These were the key talking points:

(5:37) On the importance of financial inclusion during a cost of living crisis.

(9:03) How the D&I role has evolved over the past 10 years.

(11.34) On collaborating with other pioneering D&I leaders and businesses.

(13:25) On the businesses and industries leading the way with D&I.

(15.08) Addressing the challenge that business leaders and communicators are so terrified of saying the wrong thing that they're “paralysed into inaction”.

(18:24) Ensuring that ‘straight white middle aged men’ and people from traditionally less marginalised groups feel as though they are part of this agenda and the solution.

(20:45) On male leaders taking more accountability for D&I.

(21:30) On invisible disability and needing advocates.

(22:50) On taking different approaches for different countries, creating safe spaces and being careful not to put LGBT+ people in danger.

(25:02) On recognising and supporting neurodiversity and removing barriers to success.

(28:40) On the opportunity and risk of using humour in D&I communications.

(30:55) On authenticity, avoiding tokenism and conscious inclusion.

(33:55) On coaching leaders and managers at all levels.

(35:20) Businesses getting started with D&I - be honest, deliberate and keep it focused.

(37:18) On measuring D&I.

(38:45) Choose 3 people - the one big takeaway and action for every listener.

(39:45) On the people who have mentored and sponsored Wil in his career.

(42:27) On learning from mistakes.

Hosted on Acast. See acast.com/privacy for more information.

Zoe Vafadari is Chief Brand and Corporate Affairs Officer at Bupa and one of those rare individuals who has led Brand, Internal Comms and Customer Experience in her career so understands better than most the positive impact that engaged employees can have on the health and vitality of the brand and a positive customer experience.

Here are the headlines from our conversation.

(1.30) Why she initially moved from brand comms into internal comms

(3:50) The vital link between employee engagement and customer experience

(4.30) How Bupa is using an app to connect back office roles to the customer experience 

(5.55) The critical role employee engagement plays in the health and vitality of the brand

(6.59) What she’s learned from her internal comms experience that she can apply to brand strategy

(7.53) What internal comms can learn from the brand discipline

(8:21) Internal comms budgets versus brand budgets and tackling the perception challenge

(9.33) On how the sponsorship of the GB Paralympics team helps engage employees with the D&I agenda

(12.25) On managing comms in a large global business

(15:08) On brand purpose, its authenticity and the role it plays at Bupa

(17:24) On the link between purpose and values, supporting Ukrainian refugees and taking inspiration from Dolly Parton

(20:29) On the unexpected role that data and PPE masks can play in storytelling

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.