Demand and Ops Unboxed

Comparatively speaking, Nate is a newcomer to LinkedIn. He first really started using the social network about 2-1/2 years ago. In that time he's amassed an eye-popping 20,000 followers.

How did he do it? What was his a-ha moment? How did approaching his employer with a bold idea change the way his company did business, change his role, and set his career off on a new trajectory?

We talk about all of that and more on this episode of Marketing:Unboxed.

Episode Resources:

- Follow Nate on LinkedIn
- Nate's company, Before You Apply
- Follow Ali on LinkedIn and Twitter
- Follow Travis on LinkedIn and Twitter

Listen to previous episodes of Marketing:Unboxed

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
• Follow Travis on LinkedIn
• Follow RainierDigital on LinkedIn

In this episode, you're introduced to Ali Schwanke, one of the show's co-hosts.

Ali is the CEO and Founder of Simple Strat, a content marketing agency for B2B tech companies and a HubSpot Platinum Partner.

We talked about quite a few different topics, including starting and building an agency, content marketing, better ways marketing professionals can communicate, and her recent experience of moving to a completely remote working environment. 

Other Resources: 

• Simple Strat 
• Ali on LinkedIn 
• Ali on Twitter
• RainierDigital 
• Travis on LinkedIn
• Travis on Twitter

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
• Follow Travis on LinkedIn
• Follow RainierDigital on LinkedIn

Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.

I sat down with my friend, Ryan Glanzer, to talk email marketing. He's the Email Marketing Manager at Consumer Affairs. 

Some of the things we covered include:

• Email testing
• List hygiene
• Knowing your audience and building personas around psychographics
• Attribution
• Common mistakes beginners make
• Ryan's 7 D's - 7 skills remarkable email marketers or email teams should have
• Framework for hiring a killer email marketer or marketing team
• Dynamic email design
• Deployment: why it's more than just pressing send
• Deliverability
• The difference between newsletters and other email marketing
• Using email to turn challenging circumstances into positive opportunities

You can connect with Ryan here:

• LinkedIn
• Twitter (@rcglanzer)

You can connect with me, Travis, here:

• LinkedIn
• Twitter (@509marketer)

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
• Follow Travis on LinkedIn
• Follow RainierDigital on LinkedIn

Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing. 

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
• Follow Travis on LinkedIn
• Follow RainierDigital on LinkedIn