The market is flooded with different options to advertise your product/service. How does your company determine which channels to focus on when it comes to advertising and creating brand awareness? What’s the best way to show people your product is the right product for them? On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic – she shares three channels she is NOT investing in for 2023 and discusses how using product tours can reduce friction in the sales process. 

Allocating budget across many different channels is not easy. On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, and Cristina Daroca, the Senior Director of Global Demand at Riverbed Technology, discuss the importance of looking beyond pipeline to see what’s working, where a marketer’s focus should lie, and how to allocate budget across channels. 

Optimizing pipeline is essential for B2B SaaS companies, but that does NOT mean that everything should be measured against pipeline. On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, and Blake Strozyk, the Sr. Demand Gen Manager at Transfix, chat about how to optimize for pipeline, whether or not all campaigns should drive pipeline, and how to measure success when attribution isn’t straightforward.  

Did you know you see around 10,000 ads every day? Which means you need to stand out when you start advertising. Join Omni Lab’s co-founder Jonathan Bland as he discusses the 5 prerequisites to building great ad creative and how to optimize your ads for the 99% of people that don’t click. 

Listen as Omni Lab’s co-founders Jonathan Bland and Jason Steele discuss how they’ve helped a company scale paid ads to reach a $1B valuation since January 2022. Tune in to the conversation!*

*View the slideshow and presentation referenced in this podcast on YouTube: https://youtu.be/dGnOJWoX5QA 

Join Jonathan Bland, the Co-Founder of Omni Lab, and Allyson Havener, the VP of Marketing at TrustRadius for a conversation about content strategy, how to decide whether or not gated content is the best way to share your content, and how to incorporate capturing demand into your bottom line.

Do you know how to increase your lead to opportunity conversion rates? In this week’s episode, Omni Lab’s co-founder Jonathan Bland is answering questions rather than asking them. Jonathan dropped in for a conversation on “Metrics & Chill” – a podcast by Databox – to share how marketers can help clients grow lead opportunities by as much as 74%. Learn how to analyze your client’s past performance, how to improve messaging, and how to micro-test what works and what doesn’t. 

What should marketing teams be doing with their budgets with a looming recession on the way? Join Jonathan Bland, the Co-Founder of Omni Lab, and Brett Queener, the Managing Director at Bonfire Ventures as they discuss how companies should manage their marketing budgets during downturns, why attribution isn’t everything, and the key metrics you should be tracking on a weekly basis. 

On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, and Christian Dion, the Marketing Director at Broadsign discuss how digital billboards are enabling marketers to target their audiences based on location, time, weather, and more. Join them and learn how to maximize the success of a digital billboard.

How do you measure the success of a webinar? Join Jonathan Bland, the Co-Founder of Omni Lab, and Nicole Gates, the Director of Marketing at Mongoose, as they dive into everything from the metrics they look at when it comes to the success of a webinar, to how they prep for a webinar, to how they handle post distribution & audience engagement.