How do you measure the success of a webinar? Join Jonathan Bland, the Co-Founder of Omni Lab, and Nicole Gates, the Director of Marketing at Mongoose, as they dive into everything from the metrics they look at when it comes to the success of a webinar, to how they prep for a webinar, to how they handle post distribution & audience engagement. 

Can MQLs and PQLs both exist at the same time? How do you avoid one from cannibalizing the other? Join Jonathan Bland, the Co-Founder of Omni Lab, and Breezy Beaumont, the Head of Growth at Correlated as they discuss how pursuing both forms of leads can increase pipeline, and what strategies they’re using to drive interactions right now. 

Making the transition from Lead Gen to Demand Gen takes careful consideration and an appetite for experimentation. Join Jonathan Bland, the Co-Founder of Omni Lab, and Fran Langham, the Head of Enterprise Marketing at Cognism as they dive into the details about how to make the jump from Lead Gen to Demand Gen. On this episode, they’ll discuss results they’ve seen since making the switch, the kinds of campaigns they’re running now, and opportunities they are always looking out for. 

What is the future of the demo? Join Jonathan Bland, the Co-Founder of Omni Lab, and Andy Binkley, the Co-Founder and CRO at Tourial, as they discuss how the demo motion is changing, what self-guided tours are, and if self-guided tours cannibalize demo requests. Tune in to find out! 

Join Jonathan Bland, the Co-Founder of Omni Lab, and Mari Luke, the Head of Growth at Accord, as they discuss how they plan marketing quarter to quarter. From how to hit SQL goals, to why there is so much focus on driving leads, to the funnel versus aligning pipeline, what metrics are important, and how to present this data to your boss. 

Customers sell better than your inhouse sales and marketing teams. Yes, you read that right. Customers are your biggest asset when it comes to sales and marketing. Join Jonathan Bland, the Co-Founder of Omni Lab, and Lilly Alberz, the Head of Global Marketing at Assignar, as they discuss why customer interviews are so important. Why do you need a face-to-face with your customers? What kinds of questions should you ask them? What should you do with the data you collect? Tune in and listen to how Jonathan and Lily approach customers and what they think we can learn from them. 

Join Jonathan Bland, the Co-Founder of Omni Lab, and Chantelle Marcelle, who has served a number of different marketing roles at various companies, as they discuss B2B marketing on this episode of the Demand Podcast. How should marketers allocate resources? Are buying lists a thing of the past? Do you think B2B marketing is always boring? If so, think again (and tune in to find out why it’s not)! 

How do you create amazing ad creative? Join Jonathan Bland, the Co-Founder of Omni Lab, and Colin White, the Head of Demand Gen at Clearbit, as they break down Clearbit’s creative strategy. They’ll discuss the different types of creative you can use on Facebook and LinkedIn, what ad formats work well on social media, how you can evaluate if your creative is driving strong engagement, and why so many SaaS companies use blue as their primary color. 

Not all content is created equal. In this week’s episode of The Demand Podcast, listen to host Jonathan Bland, the Co-Founder of Omni Lab, and Nate Turner, the CEO & Co-Founder of Ten Speed, as they share their thoughts on content marketing. Do you expect all of your content to generate leads? Does all of your content have a goal? Do you know what you’re spending on content creation? Jonathan and Nate address all of these questions and dive deeper into how marketers can create valuable content that helps companies accomplish their goals. 

Join Jonathan Bland, the Co-Founder of Omni Lab, and Silvio Perez, the Head of Performance Marketing at Metadata, as they discuss everything from campaign execution to what it takes to create a strong paid media strategy. How do you target your audiences on paid channels? How do you distribute content on paid channels? How do you track and attribute your leads? Jonathan & Silvio answer these questions, and many more, in this week’s episode!