Demand Gen Chat

In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside.

Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside’s marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO’ is and how marketers can take advantage of it to stay ahead of the crowd in SaaS. 

Show Notes:

Follow Tara: https://www.linkedin.com/in/taraarobertson https://twitter.com/taraarobertson

Follow Amrita: https://www.linkedin.com/in/amritamathur/ https://twitter.com/amritamathur

Check out Katelyn Bourgoin’s newsletter: https://customercamp.co/whywebuy/ 

About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

In the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing their learnings. We cover some topics that have been all over LinkedIn feeds lately; dark social and how to use it to drive demand, and how marketers can actually use all the data you collect from self-reported attribution to make business decisions. 

Show Notes:

Follow Tara: https://www.linkedin.com/in/taraarobertson

Follow Sidney: https://www.linkedin.com/in/sidneywaterfall (ask her if she’s started making TikToks yet!)

Follow Nick Bennett: https://www.linkedin.com/in/nickbennett1/

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn’t believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read. 

Show Notes:

Follow Tara: https://twitter.com/taraarobertson

Follow Dev: https://twitter.com/devbasu

Playbook: Competitor Comparison Landing Pages https://www.poweredbysearch.com/blog/competitor-comparison-landing-pages-for-saas/

Check out 42 Agency’s blog and newsletter: https://www.fourtytwo.agency/blog

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

Episode Description

Demand Gen Chat is back for a new season! In our first episode of Season 3, we introduce you to our new host and catch up with Kaylee on what she’s been up to since joining the marketing team at BrightWheel. We also chat about a few of her favorite episodes from last season of the podcast, and the tactics she'll be bringing with her as she builds out the demand gen function in her new role.

Show Notes

Listen to Ben’s episode to heart how he approaches MQLs: https://www.chilipiper.com/resources/demand-gen-chat/s2e14

Listen to Jason & Mark’s episode to learn more about how they got their CAB’s help to test out their messaging: https://www.chilipiper.com/resources/demand-gen-chat/s2e7

Listen to Julia’s episode to hear more about Toast’s Growth team: https://www.chilipiper.com/resources/demand-gen-chat/s2e18

Follow Tara: https://www.linkedin.com/in/taraarobertson/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

About Demand Gen Chat

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

On today's episode Julia Beebe, Director of Growth at Toast joined me for a long-overdue discussion about the importance of constantly making optimizations for your funnel. It's no surprise that Toast has seen so much growth and success this year. They've IPO'ed, continued to grow headcount, and have given back to the restaurant industry after the industry has been severely impacted by the pandemic. And Julia has been at Toast through it all (6 years in fact). Definitely an episode worth listening to if you're looking to find ways to strategically scale your headcount, your budget, your impact to the business.

Show notes:

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Follow Julia: https://www.linkedin.com/in/juliabeebe/

About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Darryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic experience...) Happy listening! See ya on the other side ✌️ 

About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

RevOps is not your SFDC admin, your business systems, your IT department, or your help desk. So, what is it? Brad Smith the CEO and CoFounder of Sonar, and the beloved WizOps community joined us for today's episode to school us on all the things RevOps is not, so that he can help educate us on what the function actually is, how to scale it, when to implement the team, and the critical path to scale. Dive in! ✌️

Show Notes:

Rosalyn Santa Elena, Vice President, Global Revenue Operations @ Neo4j: https://www.linkedin.com/in/rosalyn-santa-elena/

Jeff Ignacio, Sales Ops Lead @ AWS: https://www.linkedin.com/in/jeffbethechange/

Keith Jones, GTM Systems @ MURAL: https://www.linkedin.com/in/revenueoperations/

WizOps: https://www.wizops.org/

Follow Brad: https://www.linkedin.com/in/smithbradleyt/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode I got to join Edward Ford on The Growth Hub Podcast. This episode is lifting the lid on where the marketing playbook is going. I share my thoughts on how B2B SaaS companies should be gearing up for the future, we talk about the old playbook, the dark funnel, getting buy in, and measuring success. Dive in! I'll see ya on the other side. ✌️

Show Notes:

Obviously Awesome by April Dunford: https://www.goodreads.com/en/book/show/45166937-obviously-awesomeAdvance

B2B: www.advanceb2b.com

Follow The Growth Hub on Twitter: https://www.twitter.com/SaaSGrowthHub

Follow Edward on Twitter: twitter.com/NordicEdward

Follow Edward on LinkedIn: https://www.linkedin.com/in/fordedward/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Learn more about Chili Piper: https://www.chilipiper.com/

About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode I finally got the chance to sit down with Ben! Ben Pollack is the Head of Growth Marketing over at ChartHop. If you don't know Ben yet, here's the TL;DR - he's a brilliant, forward-thinking marketer, with a knack (dare I say...obsession) for cutting out the crap and making an impact on the bottom line. We chat about his intolerance for getting stuck in an MQL purgatory, how they've prioritized nailing the product market fit for ChartHop, and that pesky misunderstood discipline of attribution. This episode is action-packed. Dive in! See you on the other side ✌️

Show Notes:

Follow Ben: https://www.linkedin.com/in/ben-pollack-0874a575/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

ChartHop Builds a High-Quality Pipeline with the Right Product-Market Fit: https://www.linkedin.com/business/marketing/blog/linkedin-ads/startup-spotlight-growth-series-charthop

Primer: https://www.sayprimer.com/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

For today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindshift that happens, marketing activities that matter, and the benefits of leaning into a PLG growth model. Dive in. Happy listening! ✌️

Show Notes:

Follow Jordan: https://www.linkedin.com/in/jordanjwoods/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!